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Import Data for 2026-2

Google Traffic:

Facebook Total Reach:

Instagram Total Reach:

Total Facebook Followers:

Total Instagram Followers:

Facebook Reach:

2026-2-1	7
2026-2-2	8
2026-2-3	10
2026-2-4	8
2026-2-5	9
2026-2-6	15
2026-2-7	17
2026-2-8	26
2026-2-9	17
2026-2-10	15
2026-2-11	11
2026-2-12	7
2026-2-13	11
2026-2-14	11
2026-2-15	8
2026-2-16	13
2026-2-17	10
2026-2-18	6
2026-2-19	15
2026-2-20	13
2026-2-21	11
2026-2-22	9
2026-2-23	14
2026-2-24	7
2026-2-25	13
2026-2-26	7
2026-2-27	9
2026-2-28	7

Instagram Reach:

2026-2-1	4
2026-2-2	2
2026-2-3	1
2026-2-4	5
2026-2-5	5
2026-2-6	1
2026-2-7	1
2026-2-8	2
2026-2-9	1
2026-2-10	3
2026-2-11	3
2026-2-12	2
2026-2-13	1
2026-2-14	3
2026-2-15	3
2026-2-16	6
2026-2-17	5
2026-2-18	6
2026-2-19	9
2026-2-20	3
2026-2-21	3
2026-2-22	10
2026-2-23	4
2026-2-24	6
2026-2-25	18
2026-2-26	10
2026-2-27	2
2026-2-28	4

Facebook Audience:

Age	Male	Female
18-24	136	45
25-34	2457	1183
35-44	7871	2821
45-54	9736	3549
55-64	7279	4004
65+	3867	2548

Instagram Audience:

Age	Male	Female
18-24	83	11
25-34	612	162
35-44	1069	253
45-54	801	208
55-64	351	94
65+	106	26

Cost Benefit Analysis:

Meta Campaigns:

{"0": ["New Traffic campaign insta 2025", "1695", "profile_visit_view", "125.97", "67833", "37061"], "1": ["Traffic campaign on web", "471", "actions:omni_landing_page_view", "81.71", "65771", "38800"], "2": ["Reach insta 2025", "165778", "reach", "84.32", "311236", "165778"], "3": ["Reach FB 2025", "201390", "reach", "83.92", "328620", "201390"], "4": ["PAGE LIKES FB 2025", "210", "actions:like", "65.01", "34109", "12609"], "5": ["TV SPOT - FACEBOOK BOOST- MAPETHERM", "172447", "actions:post_engagement", "163.10", "349293", "114528"], "6": ["TV SPOT - INSTAGRAM  BOOST- MAPETHERM", "68387", "actions:post_engagement", "162.03", "285146", "70241"], "7": ["Post: \"\u03a4\u03bf Mapelastic Aquadefense Zero \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03c4\u03bf\u03b9\u03bc\u03bf \u03c0\u03c1\u03bf\u03c2...\"", "148", "actions:post_engagement", "4.77", "7085", "5551"], "8": ["Post: \"Mapei Hellas. \u039c\u03b9\u03b1 \u03c0\u03bf\u03c1\u03b5\u03af\u03b1 \u03c3\u03c5\u03bd\u03c5\u03c6\u03b1\u03c3\u03bc\u03ad\u03bd\u03b7 \u03bc\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b5\u03c2...\"", "1756", "actions:post_engagement", "44.95", "55027", "30995"]}

New Traffic campaign insta 2025	1695	profile_visit_view	125.97	67833	37061
Traffic campaign on web	471	actions:omni_landing_page_view	81.71	65771	38800
Reach insta 2025	165778	reach	84.32	311236	165778
Reach FB 2025	201390	reach	83.92	328620	201390
PAGE LIKES FB 2025	210	actions:like	65.01	34109	12609
TV SPOT - FACEBOOK BOOST- MAPETHERM	172447	actions:post_engagement	163.10	349293	114528
TV SPOT - INSTAGRAM BOOST- MAPETHERM	68387	actions:post_engagement	162.03	285146	70241
Post: "Το Mapelastic Aquadefense Zero είναι έτοιμο προς..."	148	actions:post_engagement	4.77	7085	5551
Post: "Mapei Hellas. Μια πορεία συνυφασμένη με μεγάλες..."	1756	actions:post_engagement	44.95	55027	30995

Channels Traffic Share:

Display	17784	10.8089
Cross-network	15778	6.7567
Paid Search	4932	76.1805
Organic Search	3270	61.8965
Unassigned	69	57.0698
Direct	2326	19.9247
Paid Social	522	6.5019
Referral	301	44.3052
Paid Video	123	41.4109
Organic Social	92	29.9388
Paid Other	4	1.7500
Organic Video	3	24.3333

Channels Sources Share:

{"0": ["google / cpc", "38622", "18"], "1": ["google / organic", "3081", "59"], "2": ["(not set)", "0", "58"], "3": ["(direct) / (none)", "2326", "20"], "4": ["fb / paid", "395", "8"], "5": ["syndicatedsearch.goog / referral", "267", "43"], "6": ["bing / organic", "152", "107"], "7": ["ig / paid", "127", "2"], "8": ["(data not available)", "75", "49"], "9": ["mapei / qr-code", "58", "25"], "10": ["instagram.com / referral", "31", "5"], "11": ["m.facebook.com / referral", "30", "36"], "12": ["l.facebook.com / referral", "17", "32"], "13": ["chatgpt.com / (not set)", "11", "45"], "14": ["ntp.msn.com / referral", "8", "73"], "15": ["bit.ly / referral", "6", "51"], "16": ["duckduckgo / organic", "9", "170"], "17": ["yahoo / organic", "7", "162"], "18": ["zougla.gr / referral", "7", "38"], "19": ["an / paid", "4", "2"], "20": ["facebook.com / referral", "3", "0"], "21": ["googleads.g.doubleclick.net / referral", "3", "0"], "22": ["gr.search.yahoo.com / referral", "4", "57"], "23": ["chatgpt.com / referral", "1", "18"], "24": ["mapei.gr / referral", "3", "187"], "25": ["pagead2.googlesyndication.com / referral", "3", "185"], "26": ["emea.search.yahoo.com / referral", "2", "365"], "27": ["ioannidis.com.gr / referral", "1", "0"], "28": ["l.instagram.com / referral", "2", "43"], "29": ["lm.facebook.com / referral", "2", "232"], "30": ["protothema.gr / referral", "2", "33"], "31": ["youtube.com / referral", "2", "30"], "32": ["4troxoi.gr / referral", "1", "33"], "33": ["adclick.g.doubleclick.net / referral", "1", "0"], "34": ["aek365.org / referral", "1", "369"], "35": ["for9a.com / referral", "1", "0"], "36": ["jobfind.gr / referral", "1", "11"], "37": ["kon-crete.gr / referral", "1", "26"], "38": ["later-linkinbio / referral", "1", "42"], "39": ["linkedin.com / referral", "1", "54"], "40": ["m.youtube.com / referral", "1", "14"], "41": ["mail.google.com / referral", "1", "36"], "42": ["metrosport.gr / referral", "1", "0"], "43": ["parostiles.com / referral", "1", "2"], "44": ["pentapostagma.gr / referral", "1", "44"], "45": ["search.brave.com / referral", "1", "11"], "46": ["skrekas.gr / referral", "1", "2"], "47": ["workenter.gr / referral", "1", "6"]}

google / cpc	38622	18
google / organic	3081	59
(not set)	0	58
(direct) / (none)	2326	20
fb / paid	395	8
syndicatedsearch.goog / referral	267	43
bing / organic	152	107
ig / paid	127	2
(data not available)	75	49
mapei / qr-code	58	25
instagram.com / referral	31	5
m.facebook.com / referral	30	36
l.facebook.com / referral	17	32
chatgpt.com / (not set)	11	45
ntp.msn.com / referral	8	73
bit.ly / referral	6	51
duckduckgo / organic	9	170
yahoo / organic	7	162
zougla.gr / referral	7	38
an / paid	4	2
facebook.com / referral	3	0
googleads.g.doubleclick.net / referral	3	0
gr.search.yahoo.com / referral	4	57
chatgpt.com / referral	1	18
mapei.gr / referral	3	187
pagead2.googlesyndication.com / referral	3	185
emea.search.yahoo.com / referral	2	365
ioannidis.com.gr / referral	1	0
l.instagram.com / referral	2	43
lm.facebook.com / referral	2	232
protothema.gr / referral	2	33
youtube.com / referral	2	30
4troxoi.gr / referral	1	33
adclick.g.doubleclick.net / referral	1	0
aek365.org / referral	1	369
for9a.com / referral	1	0
jobfind.gr / referral	1	11
kon-crete.gr / referral	1	26
later-linkinbio / referral	1	42
linkedin.com / referral	1	54
m.youtube.com / referral	1	14
mail.google.com / referral	1	36
metrosport.gr / referral	1	0
parostiles.com / referral	1	2
pentapostagma.gr / referral	1	44
search.brave.com / referral	1	11
skrekas.gr / referral	1	2
workenter.gr / referral	1	6

Google Ads (Campaign Report):

{"0": ["RDA - \u0395\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03ba\u03c5\u03c1\u03bf\u03b4\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2", "479847", "6065", "0.02", "0.01", "144.57"], "1": ["RDA - \u0394\u03bf\u03bc\u03b9\u03ba\u03ac \u03a5\u03bb\u03b9\u03ba\u03ac", "204218", "3707", "0.03", "0.02", "96.33"], "2": ["Demand Gen | \u039a\u03cc\u03bb\u03bb\u03b5\u03c2 \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "852264", "27110", "0.01", "0.03", "345.10"], "3": ["RDA - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "651853", "10041", "0.03", "0.02", "251.66"], "4": ["DSA | MAPEI", "31556", "4890", "0.14", "0.16", "679.08"], "5": ["GDN - Remarketing Brand", "497925", "11016", "0.02", "0.02", "244.25"], "6": ["Demand Gen | \u0391\u03c1\u03bc\u03bf\u03af \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "513199", "24525", "0.01", "0.05", "345.37"], "7": ["GDN - \u03a3\u03c4\u03b5\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03ac", "631931", "5572", "0.03", "0.01", "183.30"], "8": ["Search - Branded", "12998", "2412", "0.20", "0.19", "486.38"]}

RDA - Επισκευαστικά Σκυροδέματος	479847	6065	0.02	0.01	144.57
RDA - Δομικά Υλικά	204218	3707	0.03	0.02	96.33
Demand Gen \| Κόλλες Πλακιδίων	852264	27110	0.01	0.03	345.10
RDA - Εξωτερική Θερμομόνωση	651853	10041	0.03	0.02	251.66
DSA \| MAPEI	31556	4890	0.14	0.16	679.08
GDN - Remarketing Brand	497925	11016	0.02	0.02	244.25
Demand Gen \| Αρμοί Πλακιδίων	513199	24525	0.01	0.05	345.37
GDN - Στεγανωτικά	631931	5572	0.03	0.01	183.30
Search - Branded	12998	2412	0.20	0.19	486.38

Performance Summary: