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Import Data for 2024-9

Google Traffic:

Facebook Total Reach:

Instagram Total Reach:

Total Facebook Followers:

Total Instagram Followers:

Facebook Reach:

2024-9-1	1
2024-9-2	5
2024-9-3	3
2024-9-4	4
2024-9-5	17
2024-9-6	19
2024-9-7	23
2024-9-8	27
2024-9-9	17
2024-9-10	22
2024-9-11	13
2024-9-12	19
2024-9-13	13
2024-9-14	13
2024-9-15	14
2024-9-16	16
2024-9-17	11
2024-9-18	15
2024-9-19	17
2024-9-20	13
2024-9-21	4
2024-9-22	2
2024-9-23	1
2024-9-24	1
2024-9-25	1
2024-9-26	0
2024-9-27	0
2024-9-28	3
2024-9-29	0
2024-9-30	3

Instagram Reach:

2024-9-1	0
2024-9-2	1
2024-9-3	5
2024-9-4	4
2024-9-5	1
2024-9-6	4
2024-9-7	2
2024-9-8	1
2024-9-9	3
2024-9-10	1
2024-9-11	4
2024-9-12	2
2024-9-13	2
2024-9-14	0
2024-9-15	4
2024-9-16	4
2024-9-17	2
2024-9-18	2
2024-9-19	2
2024-9-20	1
2024-9-21	4
2024-9-22	3
2024-9-23	7
2024-9-24	0
2024-9-25	5
2024-9-26	6
2024-9-27	4
2024-9-28	0
2024-9-29	1
2024-9-30	4

Facebook Audience:

Age	Male	Female
18-24	167	83
25-34	2583	1292
35-44	7874	2666
45-54	8916	3458
55-64	6458	3875
65+	2583	1708

Instagram Audience:

Age	Male	Female
18-24	70	21
25-34	448	129
35-44	782	184
45-54	528	122
55-64	202	36
65+	60	8

Cost Benefit Analysis:

Meta Campaigns:

{"0": ["TIK TOK - Traffic Campaign", "0", "actions:link_click", "58.55", "63488", "50042"], "1": ["New Traffic campaign insta 21/3", "0", "actions:visit_instagram_profile", "103.01", "108563", "50037"], "2": ["Traffic campaign on web", "0", "actions:link_click", "86.95", "200128", "71914"], "3": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u039d\u03ad\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac videos: Mapei Demos.\"", "0", "video_thruplay_watched_actions", "22.00", "16749", "9466"], "4": ["INSTAGRAM POST LIKE CERSAIE", "0", "actions:post_engagement", "23.95", "3997", "2002"], "5": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u03a3\u03b5 \u03ad\u03bd\u03b1 BBQ event \u03b3\u03b5\u03bc\u03ac\u03c4\u03bf \u03c7\u03b1\u03bc\u03cc\u03b3\u03b5\u03bb\u03b1 \u03ba\u03b1\u03b9 \u03cc\u03bc\u03bf\u03c1\u03c6\u03b7...\"", "0", "actions:post_engagement", "47.98", "65449", "31011"], "6": ["New Engagement facebook likes", "0", "actions:like", "23.95", "11622", "5342"], "7": ["REACH FB NEW SEP", "0", "reach", "33.20", "123142", "94402"], "8": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u039d\u03ad\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac videos: Mapei Demos.\"", "0", "video_thruplay_watched_actions", "11.94", "6864", "4052"], "9": ["Post: \"\u03a4\u03bf \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03c7\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b1\u03cd\u03c1\u03b9\u03bf.\u2728\"", "0", "video_thruplay_watched_actions", "22.92", "8414", "2237"], "10": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u039d\u03ad\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac videos: Mapei Demos.\"", "0", "video_thruplay_watched_actions", "11.25", "3854", "1659"], "11": ["video spot mapei reach", "0", "reach", "1.24", "6371", "6286"]}

TIK TOK - Traffic Campaign	actions:link_click	58.55	63488	50042
New Traffic campaign insta 21/3	actions:visit_instagram_profile	103.01	108563	50037
Traffic campaign on web	actions:link_click	86.95	200128	71914
Δημοσίευση: "Νέα σειρά videos: Mapei Demos."	video_thruplay_watched_actions	22.00	16749	9466
INSTAGRAM POST LIKE CERSAIE	actions:post_engagement	23.95	3997	2002
Δημοσίευση: "Σε ένα BBQ event γεμάτο χαμόγελα και όμορφη..."	actions:post_engagement	47.98	65449	31011
New Engagement facebook likes	actions:like	23.95	11622	5342
REACH FB NEW SEP	reach	33.20	123142	94402
Δημοσίευση: "Νέα σειρά videos: Mapei Demos."	video_thruplay_watched_actions	11.94	6864	4052
Post: "Το σήμερα, χτισμένο για το αύριο.✨"	video_thruplay_watched_actions	22.92	8414	2237
Δημοσίευση: "Νέα σειρά videos: Mapei Demos."	video_thruplay_watched_actions	11.25	3854	1659
video spot mapei reach	reach	1.24	6371	6286

Channels Traffic Share:

Paid Search	12517	10.6090
Organic Search	3580	53.0798
Direct	975	26.6606
Referral	696	13.6898
Display	564	13.1188
Unassigned	41	48.5007
Organic Video	153	14.0758
Organic Social	116	14.5374
Paid Video	82	17.7301
Paid Other	2	3.1667

Channels Sources Share:

{"0": ["google / cpc", "13118", "11"], "1": ["google / organic", "3398", "52"], "2": ["(direct) / (none)", "975", "27"], "3": ["googleads.g.doubleclick.net / referral", "321", "6"], "4": ["(not set)", "7", "51"], "5": ["youtube.com / referral", "94", "10"], "6": ["pagead2.googlesyndication.com / referral", "176", "32"], "7": ["bing / organic", "163", "70"], "8": ["m.youtube.com / referral", "59", "24"], "9": ["m.facebook.com / referral", "39", "12"], "10": ["l.facebook.com / referral", "24", "23"], "11": ["mapei / qr-code", "34", "24"], "12": ["facebook.com / referral", "30", "3"], "13": ["carandmotor.gr / referral", "13", "41"], "14": ["lm.facebook.com / referral", "14", "21"], "15": ["sportdog.gr / referral", "8", "30"], "16": ["efsyn.gr / referral", "11", "56"], "17": ["epiphaniou.com / referral", "14", "80"], "18": ["bankingnews.gr / referral", "9", "21"], "19": ["vrisko.gr / referral", "7", "29"], "20": ["www-sdna-gr.cdn.ampproject.org / referral", "8", "31"], "21": ["iefimerida.gr / referral", "3", "9"], "22": ["sportime.gr / referral", "5", "20"], "23": ["fanpage.gr / referral", "4", "4"], "24": ["instagram.com / referral", "3", "5"], "25": ["kynigesia.gr / referral", "4", "8"], "26": ["flight.com.gr / referral", "4", "21"], "27": ["manageroftheyear.gr / referral", "2", "3"], "28": ["menshouse.gr / referral", "3", "3"], "29": ["www-enikos-gr.cdn.ampproject.org / referral", "4", "13"], "30": ["cnn.gr / referral", "5", "31"], "31": ["duckduckgo / organic", "5", "140"], "32": ["l.instagram.com / referral", "1", "12"], "33": ["sport24.gr / referral", "4", "20"], "34": ["trc.taboola.com / referral", "2", "4"], "35": ["documentonews.gr / referral", "3", "45"], "36": ["enikos.gr / referral", "2", "15"], "37": ["gr.search.yahoo.com / referral", "3", "5"], "38": ["linkedin.com / referral", "5", "34"], "39": ["newsit.gr / referral", "3", "21"], "40": ["ntp.msn.com / referral", "3", "247"], "41": ["search.brave.com / referral", "2", "18"], "42": ["www-thetoc-gr.cdn.ampproject.org / referral", "4", "100"], "43": ["yahoo / organic", "3", "69"], "44": ["adclick.g.doubleclick.net / referral", "0", "0"], "45": ["flash.gr / referral", "2", "74"], "46": ["hello.gr / referral", "1", "0"], "47": ["newspao-gr.cdn.ampproject.org / referral", "1", "23"], "48": ["okmag.gr / referral", "4", "12"], "49": ["panathinaikos24.gr / referral", "2", "28"], "50": ["zarpanews.gr / referral", "2", "10"], "51": ["akasimatis.gr / referral", "3", "9"], "52": ["financialreport.gr / referral", "1", "42"], "53": ["imasdk.googleapis.com / referral", "0", "1"], "54": ["later-linkinbio / referral", "1", "9"], "55": ["nova.rs / referral", "1", "2"], "56": ["privacywall.org / referral", "2", "30"], "57": ["sportal.gr / referral", "2", "72"], "58": ["toendiaferon.gr / referral", "0", "2"], "59": ["ypodomes.com / referral", "3", "17"], "60": ["agrinionews.gr / referral", "0", "7"], "61": ["amp.fosonline.gr / referral", "2", "11"], "62": ["emea.search.yahoo.com / referral", "2", "48"], "63": ["epiphanioubathandfloors.com / referral", "2", "126"], "64": ["fylladiomat.gr / referral", "0", "2"], "65": ["i-diakopes.gr / referral", "0", "2"], "66": ["issuu.com / referral", "0", "3"], "67": ["lamiareport.gr / referral", "2", "72"], "68": ["mediatime.gr / referral", "1", "11"], "69": ["naftemporiki.gr / referral", "0", "0"], "70": ["newsbomb.gr / referral", "1", "12"], "71": ["onalert.gr / referral", "2", "29"], "72": ["parallaximag.gr / referral", "1", "16"], "73": ["patrisnews.com / referral", "2", "10"], "74": ["sdna.gr / referral", "0", "1"], "75": ["sportsfeed.gr / referral", "1", "28"], "76": ["statics.teams.cdn.office.net / referral", "2", "13"], "77": ["www-enimerotiko-gr.cdn.ampproject.org / referral", "1", "21"], "78": ["www-news247-gr.cdn.ampproject.org / referral", "1", "35"], "79": ["www-zarpanews-gr.cdn.ampproject.org / referral", "1", "18"], "80": ["11048902fbf26f9ed1e74308ddf966fb.safeframe.googlesyndication.com / referral", "1", "10"], "81": ["236e5b6afa58f02982da1c14cae5a33d.safeframe.googlesyndication.com / referral", "0", "2"], "82": ["298f0a546a442932e008f0b26be25b3d.safeframe.googlesyndication.com / referral", "0", "0"], "83": ["2bdb503d06e648683627aa1ad1c300c0.safeframe.googlesyndication.com / referral", "0", "1"], "84": ["4green.gr / referral", "0", "0"], "85": ["70d6b639a54e75ebeed65fbe9a2771e3.safeframe.googlesyndication.com / referral", "0", "0"], "86": ["86c88e1d17a8792ed6c025c87ea017a0.safeframe.googlesyndication.com / referral", "0", "0"], "87": ["actionadven.store / referral", "0", "0"], "88": ["alldaynews.gr / referral", "0", "0"], "89": ["avgi.gr / referral", "0", "1"]}

google / cpc	13118	11
google / organic	3398	52
(direct) / (none)	975	27
googleads.g.doubleclick.net / referral	321	6
(not set)	7	51
youtube.com / referral	94	10
pagead2.googlesyndication.com / referral	176	32
bing / organic	163	70
m.youtube.com / referral	59	24
m.facebook.com / referral	39	12
l.facebook.com / referral	24	23
mapei / qr-code	34	24
facebook.com / referral	30	3
carandmotor.gr / referral	13	41
lm.facebook.com / referral	14	21
sportdog.gr / referral	8	30
efsyn.gr / referral	11	56
epiphaniou.com / referral	14	80
bankingnews.gr / referral	9	21
vrisko.gr / referral	7	29
www-sdna-gr.cdn.ampproject.org / referral	8	31
iefimerida.gr / referral	3	9
sportime.gr / referral	5	20
fanpage.gr / referral	4	4
instagram.com / referral	3	5
kynigesia.gr / referral	4	8
flight.com.gr / referral	4	21
manageroftheyear.gr / referral	2	3
menshouse.gr / referral	3	3
www-enikos-gr.cdn.ampproject.org / referral	4	13
cnn.gr / referral	5	31
duckduckgo / organic	5	140
l.instagram.com / referral	1	12
sport24.gr / referral	4	20
trc.taboola.com / referral	2	4
documentonews.gr / referral	3	45
enikos.gr / referral	2	15
gr.search.yahoo.com / referral	3	5
linkedin.com / referral	5	34
newsit.gr / referral	3	21
ntp.msn.com / referral	3	247
search.brave.com / referral	2	18
www-thetoc-gr.cdn.ampproject.org / referral	4	100
yahoo / organic	3	69
adclick.g.doubleclick.net / referral	0	0
flash.gr / referral	2	74
hello.gr / referral	1	0
newspao-gr.cdn.ampproject.org / referral	1	23
okmag.gr / referral	4	12
panathinaikos24.gr / referral	2	28
zarpanews.gr / referral	2	10
akasimatis.gr / referral	3	9
financialreport.gr / referral	1	42
imasdk.googleapis.com / referral	0	1
later-linkinbio / referral	1	9
nova.rs / referral	1	2
privacywall.org / referral	2	30
sportal.gr / referral	2	72
toendiaferon.gr / referral	0	2
ypodomes.com / referral	3	17
agrinionews.gr / referral	0	7
amp.fosonline.gr / referral	2	11
emea.search.yahoo.com / referral	2	48
epiphanioubathandfloors.com / referral	2	126
fylladiomat.gr / referral	0	2
i-diakopes.gr / referral	0	2
issuu.com / referral	0	3
lamiareport.gr / referral	2	72
mediatime.gr / referral	1	11
naftemporiki.gr / referral	0	0
newsbomb.gr / referral	1	12
onalert.gr / referral	2	29
parallaximag.gr / referral	1	16
patrisnews.com / referral	2	10
sdna.gr / referral	0	1
sportsfeed.gr / referral	1	28
statics.teams.cdn.office.net / referral	2	13
www-enimerotiko-gr.cdn.ampproject.org / referral	1	21
www-news247-gr.cdn.ampproject.org / referral	1	35
www-zarpanews-gr.cdn.ampproject.org / referral	1	18
11048902fbf26f9ed1e74308ddf966fb.safeframe.googlesyndication.com / referral	1	10
236e5b6afa58f02982da1c14cae5a33d.safeframe.googlesyndication.com / referral	0	2
298f0a546a442932e008f0b26be25b3d.safeframe.googlesyndication.com / referral	0	0
2bdb503d06e648683627aa1ad1c300c0.safeframe.googlesyndication.com / referral	0	1
4green.gr / referral	0	0
70d6b639a54e75ebeed65fbe9a2771e3.safeframe.googlesyndication.com / referral	0	0
86c88e1d17a8792ed6c025c87ea017a0.safeframe.googlesyndication.com / referral	0	0
actionadven.store / referral	0	0
alldaynews.gr / referral	0	0
avgi.gr / referral	0	1

Google Ads (Campaign Report):

{"0": ["RDA - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "481504", "10440", "0.03", "0.02", "267.65"], "1": ["RDA - \u0395\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03ba\u03c5\u03c1\u03bf\u03b4\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2", "554466", "7983", "0.02", "0.01", "186.47"], "2": ["GDN - \u0394\u03ac\u03c0\u03b5\u03b4\u03b1", "225080", "5575", "0.03", "0.02", "150.80"], "3": ["GDN - Remarketing Brand", "443587", "6689", "0.03", "0.02", "196.75"], "4": ["GDN - \u03a3\u03c4\u03b5\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03ac", "223528", "6431", "0.02", "0.03", "142.21"], "5": ["GDN - \u0395\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03c6\u03c1\u03b1\u03b3\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac", "336939", "6048", "0.03", "0.02", "180.11"], "6": ["Search - Branded", "9644", "1994", "0.24", "0.21", "486.60"], "7": ["YouTube - MAPEI - Corporate Video", "0", "0", "0.00", "0.00", "0.00"], "8": ["RDA - \u0391\u03c1\u03bc\u03bf\u03af \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "342910", "5508", "0.03", "0.02", "148.99"], "9": ["RDA - \u039a\u03cc\u03bb\u03bb\u03b5\u03c2 \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "458428", "7511", "0.03", "0.02", "245.27"], "10": ["RDA - \u0395\u03c0\u03b9\u03c7\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1", "273994", "5709", "0.03", "0.02", "150.66"], "11": ["Search - \u03a3\u03c4\u03b5\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7", "38589", "3528", "0.29", "0.09", "1022.07"], "12": ["Search - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "29101", "2925", "0.29", "0.10", "836.76"], "13": ["GDN - \u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b3\u03b9\u03b1 \u0395\u03cd\u03ba\u03b1\u03bc\u03c0\u03c4\u03b5\u03c2, LVT & \u03a5\u03c6. \u0395\u03c0\u03b9\u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9\u03c2", "299629", "7800", "0.03", "0.03", "211.27"]}

RDA - Εξωτερική Θερμομόνωση	481504	10440	0.03	0.02	267.65
RDA - Επισκευαστικά Σκυροδέματος	554466	7983	0.02	0.01	186.47
GDN - Δάπεδα	225080	5575	0.03	0.02	150.80
GDN - Remarketing Brand	443587	6689	0.03	0.02	196.75
GDN - Στεγανωτικά	223528	6431	0.02	0.03	142.21
GDN - Ελαστικά Σφραγιστικά	336939	6048	0.03	0.02	180.11
Search - Branded	9644	1994	0.24	0.21	486.60
YouTube - MAPEI - Corporate Video	0	0	0.00	0.00	0.00
RDA - Αρμοί Πλακιδίων	342910	5508	0.03	0.02	148.99
RDA - Κόλλες Πλακιδίων	458428	7511	0.03	0.02	245.27
RDA - Επιχρίσματα	273994	5709	0.03	0.02	150.66
Search - Στεγάνωση	38589	3528	0.29	0.09	1022.07
Search - Εξωτερική Θερμομόνωση	29101	2925	0.29	0.10	836.76
GDN - Προϊόντα για Εύκαμπτες, LVT & Υφ. Επικαλύψεις	299629	7800	0.03	0.03	211.27

Performance Summary: