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Import Data for 2024-5

Google Traffic:

Facebook Total Reach:

Instagram Total Reach:

Total Facebook Followers:

Total Instagram Followers:

Facebook Reach:

2024-5-1	2
2024-5-2	0
2024-5-3	1
2024-5-4	0
2024-5-5	1
2024-5-6	0
2024-5-7	0
2024-5-8	0
2024-5-9	1
2024-5-10	2
2024-5-11	2
2024-5-12	0
2024-5-13	1
2024-5-14	2
2024-5-15	3
2024-5-16	4
2024-5-17	1
2024-5-18	3
2024-5-19	2
2024-5-20	2
2024-5-21	1
2024-5-22	2
2024-5-23	1
2024-5-24	3
2024-5-25	1
2024-5-26	2
2024-5-27	3
2024-5-28	0
2024-5-29	3
2024-5-30	0
2024-5-31	3

Instagram Reach:

2024-5-1	0
2024-5-2	0
2024-5-3	1
2024-5-4	0
2024-5-5	3
2024-5-6	4
2024-5-7	1
2024-5-8	1
2024-5-9	0
2024-5-10	2
2024-5-11	1
2024-5-12	1
2024-5-13	1
2024-5-14	2
2024-5-15	0
2024-5-16	2
2024-5-17	0
2024-5-18	1
2024-5-19	1
2024-5-20	2
2024-5-21	1
2024-5-22	1
2024-5-23	0
2024-5-24	0
2024-5-25	2
2024-5-26	0
2024-5-27	1
2024-5-28	1
2024-5-29	2
2024-5-30	1
2024-5-31	0

Facebook Audience:

Age	Male	Female
18-24	165	83
25-34	2728	1323
35-44	7937	2687
45-54	8805	3431
55-64	6325	3803
65+	2439	1612

Instagram Audience:

Age	Male	Female
18-24	62	19
25-34	416	115
35-44	730	175
45-54	483	115
55-64	184	33
65+	53	7

Cost Benefit Analysis:

Meta Campaigns:

{"0": ["TIK TOK - Traffic Campaign", "0", "actions:link_click", "92.73", "117689", "80004"], "1": ["New Traffic campaign insta 21/3", "0", "actions:visit_instagram_profile", "46.07", "42445", "17956"], "2": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\ud83d\udce2 \u03a0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03a0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae!!!!!\"", "0", "", "0.00", "0", "0"], "3": ["New Engagement campaign - TV SPOT", "0", "", "0.00", "0", "0"], "4": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u0391\u03c0\u03bf\u03bb\u03b1\u03cd\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b7 \u03bd\u03ad\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac videos \u201cPlay with Mapei\u201d...\"", "0", "", "0.00", "0", "0"], "5": ["ultralite flex campaign insta", "0", "", "0.00", "0", "0"], "6": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"#intomapmono: \u039b\u03b5\u03c5\u03ba\u03cc\u03c2 \u03c3\u03bf\u03b2\u03ac\u03c2 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03b3\u03b3\u03cd\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2...\"", "0", "", "0.00", "0", "0"], "7": ["[08/04/2024] Promoting http://www.mapei.gr/", "0", "", "0.00", "0", "0"], "8": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"Play with Mapei\ud83c\udf87\"", "0", "", "0.00", "0", "0"], "9": ["Instagram post: \u03a8\u03ac\u03c7\u03bd\u03b5\u03b9\u03c2 \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03c4\u03b9\u03ba\u03cc \u03c3\u03bf\u03b2\u03ac \u03bc\u03b9\u03b1\u03c2...", "0", "", "0.00", "0", "0"], "10": ["Reach 18/04 insta", "0", "", "0.00", "0", "0"], "11": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\ud83d\udce2 \u03a0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae \u03a0\u03c1\u03bf\u03c3\u03bf\u03c7\u03ae!!!!!\"", "0", "", "0.00", "0", "0"], "12": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u03a4\u03bf \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03c7\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b1\u03cd\u03c1\u03b9\u03bf.\u2728\"", "0", "actions:link_click", "37.53", "22652", "11223"], "13": ["reach insta 25/4", "1", "reach", "73.56", "255353", "134355"], "14": ["reach facebook 25/4", "0", "reach", "98.42", "359582", "213859"], "15": ["New Engagement campaign - TV SPOT \u2013 Copy", "0", "actions:post_engagement", "40.06", "47647", "22947"], "16": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03b4\u03b5\u03bd \u03b8\u03ad\u03bb\u03b5\u03b9 \u03ba\u03cc\u03c0\u03bf... \u03b8\u03ad\u03bb\u03b5\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf! \ud83d\ude09\"", "0", "1", "0.00", "94", "72"], "17": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u03a0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03b4\u03b5 \u03b8\u03ad\u03bb\u03b5\u03b9 \u03ba\u03cc\u03c0\u03bf... \u03b8\u03ad\u03bb\u03b5\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf! \ud83d\ude09\"", "0", "actions:link_click", "9.99", "8717", "5733"], "18": ["instagram post campaign new", "33", "actions:post_engagement", "0.00", "24062", "11752"], "19": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"#mapesilentroll\"", "0", "actions:post_engagement", "25.00", "20925", "9540"], "20": ["[15/5/2024] \u03a0\u03c1\u03bf\u03c9\u03b8\u03b5\u03af\u03c4\u03b1\u03b9 \u03b7 \u03a3\u03b5\u03bb\u03af\u03b4\u03b1 https://www.mapei.com/gr/el/arxiki-selida", "0", "actions:link_click", "0.16", "151", "143"], "21": ["[16/5/2024] \u03a0\u03c1\u03bf\u03c9\u03b8\u03b5\u03af\u03c4\u03b1\u03b9 \u03b7 \u03a3\u03b5\u03bb\u03af\u03b4\u03b1 https://www.mapei.com/gr/el/arxiki-selida", "0", "actions:link_click", "9.93", "22004", "11243"], "22": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u039d\u03ad\u03b1 \u03ba\u03b1\u03b9\u03bd\u03bf\u03c4\u03cc\u03bc\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac \u03ba\u03cc\u03bb\u03bb\u03b1\u03c2 \u03c0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd #ultralite...\"", "0", "actions:post_engagement", "30.00", "22977", "13489"], "23": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u03a3\u03ba\u03bf\u03c5\u03c1\u03b9\u03ac: \u0397 \u03c3\u03ba\u03bf\u03c5\u03c1\u03b9\u03ac \u03ad\u03c7\u03b5\u03b9 \u03c3\u03c5\u03bd\u03ae\u03b8\u03c9\u03c2 \u03ba\u03bf\u03ba\u03ba\u03b9\u03bd\u03bf\u03ba\u03b1\u03c6\u03ad \u03c7\u03c1\u03ce\u03bc\u03b1...\"", "0", "actions:post_engagement", "3.12", "1846", "1441"], "24": ["ULTRALITE QA INSTAGRAM", "0", "actions:post_engagement", "2.02", "1864", "1795"], "25": ["REACH CAMPAIGN", "0", "", "0.00", "0", "0"], "26": ["SFINOS - Reach", "0", "", "0.00", "0", "0"], "27": ["New Traffic campaign insta 14/11", "0", "", "0.00", "0", "0"], "28": ["New Sales Campaign", "0", "", "0.00", "0", "0"], "29": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u03a4\u03bf \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03c7\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b1\u03cd\u03c1\u03b9\u03bf.\u2728\"", "0", "", "0.00", "0", "0"], "30": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u03a4\u03bf \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03c7\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b1\u03cd\u03c1\u03b9\u03bf.\u2728\"", "0", "", "0.00", "0", "0"], "31": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u03a4\u03bf \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1, \u03c7\u03c4\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf \u03b1\u03cd\u03c1\u03b9\u03bf.\u2728\"", "0", "", "0.00", "0", "0"]}

TIK TOK - Traffic Campaign	0	actions:link_click	92.73	117689	80004
New Traffic campaign insta 21/3	0	actions:visit_instagram_profile	46.07	42445	17956
Δημοσίευση: "📢 Προσοχή Προσοχή!!!!!"	0		0.00	0	0
New Engagement campaign - TV SPOT	0		0.00	0	0
Δημοσίευση: "Απολαύσετε τη νέα σειρά videos “Play with Mapei”..."	0		0.00	0	0
ultralite flex campaign insta	0		0.00	0	0
Δημοσίευση: "#intomapmono: Λευκός σοβάς με την εγγύηση της..."	0		0.00	0	0
[08/04/2024] Promoting http://www.mapei.gr/	0		0.00	0	0
Δημοσίευση: "Play with Mapei🎇"	0		0.00	0	0
Instagram post: Ψάχνεις επισκευαστικό σοβά μιας...	0		0.00	0	0
Reach 18/04 insta	0		0.00	0	0
Δημοσίευση: "📢 Προσοχή Προσοχή!!!!!"	0		0.00	0	0
Δημοσίευση: "Το σήμερα, χτισμένο για το αύριο.✨"	0	actions:link_click	37.53	22652	11223
reach insta 25/4	1	reach	73.56	255353	134355
reach facebook 25/4	0	reach	98.42	359582	213859
New Engagement campaign - TV SPOT – Copy	0	actions:post_engagement	40.06	47647	22947
Δημοσίευση: "Πολλές φορές δεν θέλει κόπο... θέλει τρόπο! 😉"	0	1	0.00	94	72
Δημοσίευση: "Πολλές φορές δε θέλει κόπο... θέλει τρόπο! 😉"	0	actions:link_click	9.99	8717	5733
instagram post campaign new	33	actions:post_engagement	0.00	24062	11752
Δημοσίευση: "#mapesilentroll"	0	actions:post_engagement	25.00	20925	9540
[15/5/2024] Προωθείται η Σελίδα https://www.mapei.com/gr/el/arxiki-selida	0	actions:link_click	0.16	151	143
[16/5/2024] Προωθείται η Σελίδα https://www.mapei.com/gr/el/arxiki-selida	0	actions:link_click	9.93	22004	11243
Δημοσίευση: "Νέα καινοτόμα σειρά κόλλας πλακιδίων #ultralite..."	0	actions:post_engagement	30.00	22977	13489
Δημοσίευση: "Σκουριά: Η σκουριά έχει συνήθως κοκκινοκαφέ χρώμα..."	0	actions:post_engagement	3.12	1846	1441
ULTRALITE QA INSTAGRAM	0	actions:post_engagement	2.02	1864	1795
REACH CAMPAIGN	0		0.00	0	0
SFINOS - Reach	0		0.00	0	0
New Traffic campaign insta 14/11	0		0.00	0	0
New Sales Campaign	0		0.00	0	0
Δημοσίευση: "Το σήμερα, χτισμένο για το αύριο.✨"	0		0.00	0	0
Δημοσίευση: "Το σήμερα, χτισμένο για το αύριο.✨"	0		0.00	0	0
Δημοσίευση: "Το σήμερα, χτισμένο για το αύριο.✨"	0		0.00	0	0

Channels Traffic Share:

Display	23799	6.9245
Paid Search	5857	63.0830
Direct	4177	20.7611
Organic Search	4366	83.8346
Organic Social	1726	23.0324
Unassigned	1626	61.5664
Referral	179	79.7263
Organic Video	24	12.5000

Channels Sources Share:

{"0": ["google / cpc", "29547", "18"], "1": ["(direct) / (none)", "4177", "21"], "2": ["google / organic", "4129", "80"], "3": ["m.facebook.com / referral", "1278", "18"], "4": ["(not set)", "1540", "64"], "5": ["l.facebook.com / referral", "242", "41"], "6": ["lm.facebook.com / referral", "116", "45"], "7": ["bing / organic", "190", "150"], "8": ["mapei / qr-code", "83", "16"], "9": ["instagram.com / referral", "51", "26"], "10": ["googleads.g.doubleclick.net / referral", "56", "7"], "11": ["vrisko.gr / referral", "22", "50"], "12": ["yahoo / organic", "29", "172"], "13": ["in.gr / referral", "19", "98"], "14": ["l.instagram.com / referral", "19", "6"], "15": ["m.youtube.com / referral", "17", "15"], "16": ["facebook.com / referral", "12", "0"], "17": ["epiphaniou.com / referral", "7", "257"], "18": ["adclick.g.doubleclick.net / referral", "7", "0"], "19": ["duckduckgo / organic", "7", "131"], "20": ["mapei.gr / referral", "5", "31"], "21": ["youtube.com / referral", "7", "6"], "22": ["linkedin.com / referral", "3", "137"], "23": ["4green.gr / referral", "2", "2"], "24": ["emea.search.yahoo.com / referral", "4", "55"], "25": ["epiphanioubathandfloors.com / referral", "2", "38"], "26": ["programmatic / webtv", "2", "0"], "27": ["tiktok.com / referral", "2", "4"], "28": ["urlsand.esvalabs.com / referral", "3", "7"], "29": ["adsensecustomsearchads.com / referral", "1", "0"], "30": ["adwords.corp.google.com / referral", "3", "7"], "31": ["akasimatis.gr / referral", "1", "12"], "32": ["alohafind.com / referral", "1", "0"], "33": ["crm.zoho.eu / referral", "1", "4"], "34": ["googleadservices.com / referral", "1", "37"], "35": ["gr.search.yahoo.com / referral", "3", "50"], "36": ["huffingtonpost / native", "1", "38"], "37": ["issuu.com / referral", "2", "10"], "38": ["kataskevesktirion.gr / referral", "1", "12"], "39": ["linkin.bio / referral", "1", "0"], "40": ["mail.google.com / referral", "1", "112"], "41": ["margaritagourgourini.com / referral", "1", "8"], "42": ["mediaengine.atlassian.net / referral", "35", "246"], "43": ["nextjs.org / referral", "1", "1"], "44": ["pinterest.com / referral", "1", "0"], "45": ["playblackdesert.com / referral", "1", "1"], "46": ["programmatic-video / cpm", "2", "0"], "47": ["qwant.com / organic", "1", "18"], "48": ["search-dre.dt.dbankcloud.com / referral", "1", "0"], "49": ["search.brave.com / referral", "1", "45"], "50": ["sev.org.gr / referral", "1", "0"], "51": ["shaadi.com / referral", "1", "1"], "52": ["tpc.googlesyndication.com / referral", "1", "11"]}

google / cpc	29547	18
(direct) / (none)	4177	21
google / organic	4129	80
m.facebook.com / referral	1278	18
(not set)	1540	64
l.facebook.com / referral	242	41
lm.facebook.com / referral	116	45
bing / organic	190	150
mapei / qr-code	83	16
instagram.com / referral	51	26
googleads.g.doubleclick.net / referral	56	7
vrisko.gr / referral	22	50
yahoo / organic	29	172
in.gr / referral	19	98
l.instagram.com / referral	19	6
m.youtube.com / referral	17	15
facebook.com / referral	12	0
epiphaniou.com / referral	7	257
adclick.g.doubleclick.net / referral	7	0
duckduckgo / organic	7	131
mapei.gr / referral	5	31
youtube.com / referral	7	6
linkedin.com / referral	3	137
4green.gr / referral	2	2
emea.search.yahoo.com / referral	4	55
epiphanioubathandfloors.com / referral	2	38
programmatic / webtv	2	0
tiktok.com / referral	2	4
urlsand.esvalabs.com / referral	3	7
adsensecustomsearchads.com / referral	1	0
adwords.corp.google.com / referral	3	7
akasimatis.gr / referral	1	12
alohafind.com / referral	1	0
crm.zoho.eu / referral	1	4
googleadservices.com / referral	1	37
gr.search.yahoo.com / referral	3	50
huffingtonpost / native	1	38
issuu.com / referral	2	10
kataskevesktirion.gr / referral	1	12
linkin.bio / referral	1	0
mail.google.com / referral	1	112
margaritagourgourini.com / referral	1	8
mediaengine.atlassian.net / referral	35	246
nextjs.org / referral	1	1
pinterest.com / referral	1	0
playblackdesert.com / referral	1	1
programmatic-video / cpm	2	0
qwant.com / organic	1	18
search-dre.dt.dbankcloud.com / referral	1	0
search.brave.com / referral	1	45
sev.org.gr / referral	1	0
shaadi.com / referral	1	1
tpc.googlesyndication.com / referral	1	11

Google Ads (Campaign Report):

{"0": ["RDA - \u0395\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03ba\u03c5\u03c1\u03bf\u03b4\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2", "398916", "6615", "0.02", "0.02", "105.23"], "1": ["RDA - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "567818", "15124", "0.02", "0.03", "294.67"], "2": ["GDN - \u0394\u03ac\u03c0\u03b5\u03b4\u03b1", "0", "0", "0.00", "0.00", "0.00"], "3": ["GDN - Remarketing Brand", "0", "0", "0.00", "0.00", "0.00"], "4": ["Search - \u03a3\u03c4\u03b5\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7", "19610", "2149", "0.30", "0.11", "640.84"], "5": ["Search - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "16402", "1600", "0.25", "0.10", "404.22"], "6": ["GDN - \u0395\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03c6\u03c1\u03b1\u03b3\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac", "140693", "4375", "0.02", "0.03", "104.42"], "7": ["GDN - \u03a3\u03c4\u03b5\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03ac", "641422", "26053", "0.02", "0.04", "481.57"], "8": ["Search - Branded", "6921", "1515", "0.19", "0.22", "294.03"], "9": ["RDA - \u0391\u03c1\u03bc\u03bf\u03af \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "116147", "2502", "0.02", "0.02", "49.36"], "10": ["RDA - \u039a\u03cc\u03bb\u03bb\u03b5\u03c2 \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "81962", "2899", "0.02", "0.04", "61.83"], "11": ["RDA - \u0395\u03c0\u03b9\u03c7\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1", "372844", "9157", "0.02", "0.02", "179.22"]}

RDA - Επισκευαστικά Σκυροδέματος	398916	6615	0.02	0.02	105.23
RDA - Εξωτερική Θερμομόνωση	567818	15124	0.02	0.03	294.67
GDN - Δάπεδα	0	0	0.00	0.00	0.00
GDN - Remarketing Brand	0	0	0.00	0.00	0.00
Search - Στεγάνωση	19610	2149	0.30	0.11	640.84
Search - Εξωτερική Θερμομόνωση	16402	1600	0.25	0.10	404.22
GDN - Ελαστικά Σφραγιστικά	140693	4375	0.02	0.03	104.42
GDN - Στεγανωτικά	641422	26053	0.02	0.04	481.57
Search - Branded	6921	1515	0.19	0.22	294.03
RDA - Αρμοί Πλακιδίων	116147	2502	0.02	0.02	49.36
RDA - Κόλλες Πλακιδίων	81962	2899	0.02	0.04	61.83
RDA - Επιχρίσματα	372844	9157	0.02	0.02	179.22

Performance Summary: