MarketInsights Backend

Sectors

Settings / Data / Translations / Players / Extra Segments / Reports / Intelligence

Intelligence

Import Data for 2025-6

Google Traffic:

Facebook Total Reach:

Instagram Total Reach:

Total Facebook Followers:

Total Instagram Followers:

Facebook Reach:

2025-6-1	39
2025-6-2	28
2025-6-3	25
2025-6-4	19
2025-6-5	16
2025-6-6	36
2025-6-7	21
2025-6-8	21
2025-6-9	28
2025-6-10	1
2025-6-11	10
2025-6-12	8
2025-6-13	9
2025-6-14	9
2025-6-15	4
2025-6-16	6
2025-6-17	5
2025-6-18	6
2025-6-19	5
2025-6-20	12
2025-6-21	8
2025-6-22	4
2025-6-23	3
2025-6-24	6
2025-6-25	10
2025-6-26	6
2025-6-27	11
2025-6-28	6
2025-6-29	7
2025-6-30	6

Instagram Reach:

2025-6-1	39
2025-6-2	28
2025-6-3	25
2025-6-4	19
2025-6-5	16
2025-6-6	36
2025-6-7	21
2025-6-8	21
2025-6-9	28
2025-6-10	1
2025-6-11	10
2025-6-12	8
2025-6-13	9
2025-6-14	9
2025-6-15	4
2025-6-16	6
2025-6-17	5
2025-6-18	6
2025-6-19	5
2025-6-20	12
2025-6-21	8
2025-6-22	4
2025-6-23	3
2025-6-24	6
2025-6-25	10
2025-6-26	6
2025-6-27	11
2025-6-28	6
2025-6-29	7
2025-6-30	6

Facebook Audience:

Age	Male	Female
18-24	175	44
25-34	2454	1183
35-44	7976	2717
45-54	9422	3506
55-64	6924	3944
65+	3287	2191

Instagram Audience:

Age	Male	Female
18-24	82	10
25-34	576	155
35-44	954	214
45-54	668	171
55-64	290	66
65+	86	20

Cost Benefit Analysis:

Meta Campaigns:

{"0": ["New Traffic campaign insta 2025", "20822", "42903", "0.00", "120", "0"], "1": ["Traffic campaign on web", "15016", "36053", "0.00", "72", "0"], "2": ["Reach insta 2025", "136577", "reach", "116.65", "289137", "136577"], "3": ["Reach FB 2025", "216751", "reach", "127.92", "276695", "216751"], "4": ["PAGE LIKES FB 2025", "338", "actions:like", "69.77", "87834", "41967"], "5": ["\u0391\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b4\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7 \u0394\u03b9\u03b1\u03c6\u03ae\u03bc\u03b9\u03c3\u03b7: \ud83d\udce2 \u0394\u03a9\u03a1\u0395\u0391\u039d Webinar \u03b1\u03c0\u03cc \u03c4\u03b7 Mapei Hellas!", "142", "actions:post_engagement", "19.98", "10961", "6490"], "6": ["WEBINAR - MAPEPROOF", "118", "actions:post_engagement", "8.80", "480", "383"], "7": ["New \u0391\u03a1\u039c\u039f\u0399 \u0392\u0399\u039d\u03a4\u0395\u039f", "1272", "video_thruplay_watched_actions", "13.93", "3999", "3197"], "8": ["ULTRACOLOR PLUS AI - FB", "255", "actions:post_engagement", "13.97", "12077", "6621"]}

New Traffic campaign insta 2025	20822	42903	0.00	120	0
Traffic campaign on web	15016	36053	0.00	72	0
Reach insta 2025	136577	reach	116.65	289137	136577
Reach FB 2025	216751	reach	127.92	276695	216751
PAGE LIKES FB 2025	338	actions:like	69.77	87834	41967
Αλληλεπιδράσεις με δημοσίευση Διαφήμιση: 📢 ΔΩΡΕΑΝ Webinar από τη Mapei Hellas!	142	actions:post_engagement	19.98	10961	6490
WEBINAR - MAPEPROOF	118	actions:post_engagement	8.80	480	383
New ΑΡΜΟΙ ΒΙΝΤΕΟ	1272	video_thruplay_watched_actions	13.93	3999	3197
ULTRACOLOR PLUS AI - FB	255	actions:post_engagement	13.97	12077	6621

Channels Traffic Share:

Paid Search	8040	16.3741
Organic Search	3395	59.5698
Direct	795	22.1259
Referral	952	28.6908
Display	351	22.8183
Unassigned	49	69.3854
Organic Video	133	20.9509
Organic Social	188	35.0327
Paid Social	31	17.0490
Cross-network	51	48.7324
Paid Video	38	29.2188

Channels Sources Share:

{"0": ["google / cpc", "8408", "17"], "1": ["google / organic", "3228", "59"], "2": ["(direct) / (none)", "795", "22"], "3": ["googleads.g.doubleclick.net / referral", "235", "12"], "4": ["(not set)", "0", "79"], "5": ["pagead2.googlesyndication.com / referral", "225", "35"], "6": ["syndicatedsearch.goog / referral", "170", "46"], "7": ["bing / organic", "164", "61"], "8": ["youtube.com / referral", "79", "21"], "9": ["m.youtube.com / referral", "54", "21"], "10": ["mapei / qr-code", "44", "23"], "11": ["m.facebook.com / referral", "70", "33"], "12": ["l.facebook.com / referral", "57", "63"], "13": ["(data not available)", "51", "49"], "14": ["facebook.com / referral", "34", "4"], "15": ["zougla.gr / referral", "51", "54"], "16": ["fb / paid", "14", "12"], "17": ["META / CPC", "17", "24"], "18": ["lm.facebook.com / referral", "20", "35"], "19": ["iefimerida.gr / referral", "15", "46"], "20": ["sportime.gr / referral", "8", "33"], "21": ["newsbomb.gr / referral", "16", "68"], "22": ["statics.teams.cdn.office.net / referral", "11", "43"], "23": ["duckduckgo / organic", "9", "195"], "24": ["ntp.msn.com / referral", "10", "85"], "25": ["pim.mapei.group / referral", "9", "90"], "26": ["i-diakopes.gr / referral", "0", "2"], "27": ["instagram.com / referral", "2", "39"], "28": ["skai.gr / referral", "7", "34"], "29": ["bankingnews.gr / referral", "7", "42"], "30": ["fanpage.gr / referral", "2", "5"], "31": ["flight.com.gr / referral", "7", "36"], "32": ["bit.ly / referral", "4", "74"], "33": ["cnn.gr / referral", "8", "60"], "34": ["mediaengine.atlassian.net / referral", "9", "200"], "35": ["athina360.gr / referral", "2", "4"], "36": ["efsyn.gr / referral", "6", "73"], "37": ["later-linkinbio / referral", "7", "45"], "38": ["pronews.gr / referral", "4", "19"], "39": ["time.is / referral", "0", "0"], "40": ["yahoo / organic", "6", "62"], "41": ["chatgpt.com / (not set)", "5", "51"], "42": ["gossip-tv.gr / referral", "2", "16"], "43": ["meta.com / referral", "0", "0"], "44": ["novasports.gr / referral", "6", "50"], "45": ["sdna.gr / referral", "2", "15"], "46": ["thestival.gr / referral", "4", "102"], "47": ["carandmotor.gr / referral", "4", "39"], "48": ["chatgpt.com / referral", "4", "42"], "49": ["kefaloniamagazine.gr / referral", "4", "42"], "50": ["menshouse.gr / referral", "1", "8"], "51": ["naftemporiki.gr / referral", "4", "103"], "52": ["parallaximag.gr / referral", "3", "24"], "53": ["emea.search.yahoo.com / referral", "3", "14"], "54": ["instanews.gr / referral", "1", "14"], "55": ["sportdog.gr / referral", "2", "32"], "56": ["ethnos.gr / referral", "4", "79"], "57": ["flash.gr / referral", "2", "13"], "58": ["news247.gr / referral", "4", "90"], "59": ["newsbeast.gr / referral", "3", "34"], "60": ["trc.taboola.com / referral", "0", "1"], "61": ["youfly.com / referral", "3", "9"], "62": ["88c04a63c4ea5e9974236ac6b208b35e.safeframe.googlesyndication.com / referral", "0", "0"], "63": ["enikos.gr / referral", "1", "32"], "64": ["enimerotiko.gr / referral", "2", "1"], "65": ["flux.hellyeahomeland.com / referral", "1", "2"], "66": ["geostratigika.gr / referral", "3", "46"], "67": ["googleadservices.com / referral", "0", "0"], "68": ["gr.search.yahoo.com / referral", "3", "83"], "69": ["ioannidis.com.gr / referral", "1", "19"], "70": ["koutipandoras.gr / referral", "0", "4"], "71": ["kynigesia.gr / referral", "3", "129"], "72": ["periodista.gr / referral", "3", "32"], "73": ["toendiaferon.gr / referral", "3", "10"], "74": ["voria.gr / referral", "2", "10"], "75": ["www-youweekly-gr.cdn.ampproject.org / referral", "0", "3"], "76": ["ads.google.com / referral", "1", "6"], "77": ["copilot.microsoft.com / referral", "2", "6"], "78": ["ecosia.org / organic", "2", "6"], "79": ["epiphanioubathandfloors.com / referral", "2", "15"], "80": ["eur.awigoo.web.id / referral", "0", "0"], "81": ["gazzetta.gr / referral", "0", "4"], "82": ["gemini.google.com / referral", "1", "5"], "83": ["ifarsala.gr / referral", "0", "2"], "84": ["imasdk.googleapis.com / referral", "0", "1"], "85": ["imerodromos.gr / referral", "1", "2"], "86": ["l.instagram.com / referral", "0", "1"], "87": ["live.azontree.com / referral", "1", "3"], "88": ["live24.gr / referral", "0", "2"], "89": ["newspao.gr / referral", "2", "316"]}

google / cpc	8408	17
google / organic	3228	59
(direct) / (none)	795	22
googleads.g.doubleclick.net / referral	235	12
(not set)	0	79
pagead2.googlesyndication.com / referral	225	35
syndicatedsearch.goog / referral	170	46
bing / organic	164	61
youtube.com / referral	79	21
m.youtube.com / referral	54	21
mapei / qr-code	44	23
m.facebook.com / referral	70	33
l.facebook.com / referral	57	63
(data not available)	51	49
facebook.com / referral	34	4
zougla.gr / referral	51	54
fb / paid	14	12
META / CPC	17	24
lm.facebook.com / referral	20	35
iefimerida.gr / referral	15	46
sportime.gr / referral	8	33
newsbomb.gr / referral	16	68
statics.teams.cdn.office.net / referral	11	43
duckduckgo / organic	9	195
ntp.msn.com / referral	10	85
pim.mapei.group / referral	9	90
i-diakopes.gr / referral	0	2
instagram.com / referral	2	39
skai.gr / referral	7	34
bankingnews.gr / referral	7	42
fanpage.gr / referral	2	5
flight.com.gr / referral	7	36
bit.ly / referral	4	74
cnn.gr / referral	8	60
mediaengine.atlassian.net / referral	9	200
athina360.gr / referral	2	4
efsyn.gr / referral	6	73
later-linkinbio / referral	7	45
pronews.gr / referral	4	19
time.is / referral	0	0
yahoo / organic	6	62
chatgpt.com / (not set)	5	51
gossip-tv.gr / referral	2	16
meta.com / referral	0	0
novasports.gr / referral	6	50
sdna.gr / referral	2	15
thestival.gr / referral	4	102
carandmotor.gr / referral	4	39
chatgpt.com / referral	4	42
kefaloniamagazine.gr / referral	4	42
menshouse.gr / referral	1	8
naftemporiki.gr / referral	4	103
parallaximag.gr / referral	3	24
emea.search.yahoo.com / referral	3	14
instanews.gr / referral	1	14
sportdog.gr / referral	2	32
ethnos.gr / referral	4	79
flash.gr / referral	2	13
news247.gr / referral	4	90
newsbeast.gr / referral	3	34
trc.taboola.com / referral	0	1
youfly.com / referral	3	9
88c04a63c4ea5e9974236ac6b208b35e.safeframe.googlesyndication.com / referral	0	0
enikos.gr / referral	1	32
enimerotiko.gr / referral	2	1
flux.hellyeahomeland.com / referral	1	2
geostratigika.gr / referral	3	46
googleadservices.com / referral	0	0
gr.search.yahoo.com / referral	3	83
ioannidis.com.gr / referral	1	19
koutipandoras.gr / referral	0	4
kynigesia.gr / referral	3	129
periodista.gr / referral	3	32
toendiaferon.gr / referral	3	10
voria.gr / referral	2	10
www-youweekly-gr.cdn.ampproject.org / referral	0	3
ads.google.com / referral	1	6
copilot.microsoft.com / referral	2	6
ecosia.org / organic	2	6
epiphanioubathandfloors.com / referral	2	15
eur.awigoo.web.id / referral	0	0
gazzetta.gr / referral	0	4
gemini.google.com / referral	1	5
ifarsala.gr / referral	0	2
imasdk.googleapis.com / referral	0	1
imerodromos.gr / referral	1	2
l.instagram.com / referral	0	1
live.azontree.com / referral	1	3
live24.gr / referral	0	2
newspao.gr / referral	2	316

Google Ads (Campaign Report):

{"0": ["Search - Branded", "9997", "1541", "0.25", "0.15", "390.92"], "1": ["RDA - \u0395\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03ba\u03c5\u03c1\u03bf\u03b4\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2", "703017", "9726", "0.03", "0.01", "292.52"], "2": ["RDA - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "635500", "9824", "0.03", "0.02", "295.60"], "3": ["RDA - \u039a\u03cc\u03bb\u03bb\u03b5\u03c2 \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "568186", "9105", "0.03", "0.02", "301.38"], "4": ["RDA - \u0391\u03c1\u03bc\u03bf\u03af \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "658608", "9209", "0.03", "0.01", "294.25"], "5": ["GDN - Remarketing Brand", "662372", "9527", "0.03", "0.01", "293.12"], "6": ["DSA | MAPEI", "35845", "4488", "0.26", "0.13", "1184.82"], "7": ["0", "53420", "0", "0.02", "3052.62", "0.00"], "8": ["EUR", "0", "0", "0.00", "0.00", "0.00"], "9": ["EUR", "0", "0", "0.00", "0.00", "0.00"], "10": ["EUR", "0", "0", "0.00", "0.00", "0.00"], "11": ["EUR", "0", "0", "0.00", "0.00", "0.00"]}

Search - Branded	9997	1541	0.25	0.15	390.92
RDA - Επισκευαστικά Σκυροδέματος	703017	9726	0.03	0.01	292.52
RDA - Εξωτερική Θερμομόνωση	635500	9824	0.03	0.02	295.60
RDA - Κόλλες Πλακιδίων	568186	9105	0.03	0.02	301.38
RDA - Αρμοί Πλακιδίων	658608	9209	0.03	0.01	294.25
GDN - Remarketing Brand	662372	9527	0.03	0.01	293.12
DSA \| MAPEI	35845	4488	0.26	0.13	1184.82
0	53420	0	0.02	3052.62	0.00
EUR	0	0	0.00	0.00	0.00
EUR	0	0	0.00	0.00	0.00
EUR	0	0	0.00	0.00	0.00
EUR	0	0	0.00	0.00	0.00

Performance Summary: