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Import Data for 2025-11

Google Traffic:

Facebook Total Reach:

Instagram Total Reach:

Total Facebook Followers:

Total Instagram Followers:

Facebook Reach:

2025-11-1	15
2025-11-2	15
2025-11-3	8
2025-11-4	14
2025-11-5	10
2025-11-6	15
2025-11-7	9
2025-11-8	11
2025-11-9	8
2025-11-10	15
2025-11-11	12
2025-11-12	7
2025-11-13	6
2025-11-14	9
2025-11-15	9
2025-11-16	7
2025-11-17	11
2025-11-18	14
2025-11-19	15
2025-11-20	8
2025-11-21	5
2025-11-22	13
2025-11-23	9
2025-11-24	9
2025-11-25	4
2025-11-26	13
2025-11-27	7
2025-11-28	5
2025-11-29	9
2025-11-30	8

Instagram Reach:

2025-11-1	6
2025-11-2	4
2025-11-3	6
2025-11-4	4
2025-11-5	3
2025-11-6	3
2025-11-7	2
2025-11-8	7
2025-11-9	3
2025-11-10	2
2025-11-11	3
2025-11-12	4
2025-11-13	6
2025-11-14	4
2025-11-15	3
2025-11-16	5
2025-11-17	0
2025-11-18	1
2025-11-19	3
2025-11-20	8
2025-11-21	4
2025-11-22	4
2025-11-23	9
2025-11-24	7
2025-11-25	2
2025-11-26	3
2025-11-27	2
2025-11-28	2
2025-11-29	2
2025-11-30	0

Facebook Audience:

Age	Male	Female
18-24	134	45
25-34	2547	1206
35-44	7820	2726
45-54	9563	3485
55-64	7105	3932
65+	3664	2458

Instagram Audience:

Age	Male	Female
18-24	75	11
25-34	609	158
35-44	1017	233
45-54	756	193
55-64	322	86
65+	97	25

Cost Benefit Analysis:

Meta Campaigns:

{"0": ["New Traffic campaign insta 2025", "1119", "profile_visit_view", "134.91", "87276", "44668"], "1": ["Traffic campaign on web", "1271", "actions:omni_landing_page_view", "59.81", "49528", "27468"], "2": ["Reach insta 2025", "182947", "reach", "139.17", "404493", "182947"], "3": ["Reach FB 2025", "305346", "reach", "133.69", "457743", "305346"], "4": ["PAGE LIKES FB 2025", "227", "actions:like", "70.11", "60159", "23377"], "5": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u0397 Mapei Hellas \u03c3\u03c4\u03bf Action 24 TV!\"", "1889", "video_thruplay_watched_actions", "5.16", "9254", "8208"], "6": ["webinar Mapeguard", "174", "actions:post_engagement", "9.09", "8732", "5370"], "7": ["New Traffic webinar Mapeguard", "132", "actions:omni_landing_page_view", "16.17", "27969", "16468"], "8": ["Keraflex Maxi S1 ZERO instagram", "6636", "actions:post_engagement", "11.45", "11415", "9988"], "9": ["instagram ultralite zero november", "9540", "actions:post_engagement", "21.80", "28372", "19728"], "10": ["BOOST NEW VIDEO PLANT GREEN", "17515", "actions:post_engagement", "24.61", "34906", "15374"]}

New Traffic campaign insta 2025	1119	profile_visit_view	134.91	87276	44668
Traffic campaign on web	1271	actions:omni_landing_page_view	59.81	49528	27468
Reach insta 2025	182947	reach	139.17	404493	182947
Reach FB 2025	305346	reach	133.69	457743	305346
PAGE LIKES FB 2025	227	actions:like	70.11	60159	23377
Δημοσίευση: "Η Mapei Hellas στο Action 24 TV!"	1889	video_thruplay_watched_actions	5.16	9254	8208
webinar Mapeguard	174	actions:post_engagement	9.09	8732	5370
New Traffic webinar Mapeguard	132	actions:omni_landing_page_view	16.17	27969	16468
Keraflex Maxi S1 ZERO instagram	6636	actions:post_engagement	11.45	11415	9988
instagram ultralite zero november	9540	actions:post_engagement	21.80	28372	19728
BOOST NEW VIDEO PLANT GREEN	17515	actions:post_engagement	24.61	34906	15374

Channels Traffic Share:

Display	18242	6.0358
Direct	18180	13.3051
Cross-network	10873	9.6271
Paid Search	5949	54.7206
Organic Search	4590	66.0118
Unassigned	35	30.8136
Paid Social	1038	15.4899
Organic Social	249	23.9170
Paid Video	211	34.8821
Referral	174	62.8432
Organic Video	2	0.0000

Channels Sources Share:

{"0": ["google / cpc", "34669", "16"], "1": ["(direct) / (none)", "18180", "13"], "2": ["google / organic", "4259", "62"], "3": ["(not set)", "0", "31"], "4": ["fb / paid", "1037", "16"], "5": ["bing / organic", "284", "99"], "6": ["m.facebook.com / referral", "133", "22"], "7": ["(data not available)", "58", "42"], "8": ["4troxoi.gr / referral", "45", "67"], "9": ["facebook.com / referral", "30", "2"], "10": ["l.facebook.com / referral", "27", "70"], "11": ["lm.facebook.com / referral", "25", "32"], "12": ["mediaengine.atlassian.net / referral", "22", "92"], "13": ["mapei / qr-code", "23", "24"], "14": ["statics.teams.cdn.office.net / referral", "18", "11"], "15": ["duckduckgo / organic", "18", "344"], "16": ["chatgpt.com / referral", "13", "42"], "17": ["bit.ly / referral", "15", "3"], "18": ["yahoo / organic", "13", "181"], "19": ["l.instagram.com / referral", "13", "9"], "20": ["pagead2.googlesyndication.com / referral", "13", "5"], "21": ["chatgpt.com / (not set)", "9", "25"], "22": ["zougla.gr / referral", "9", "142"], "23": ["2025.eltam.org / referral", "5", "94"], "24": ["ntp.msn.com / referral", "4", "10"], "25": ["search.brave.com / referral", "6", "139"], "26": ["kon-crete.gr / referral", "5", "46"], "27": ["instagram.com / referral", "4", "0"], "28": ["later-linkinbio / referral", "4", "121"], "29": ["googleads.g.doubleclick.net / referral", "3", "0"], "30": ["imasdk.googleapis.com / referral", "3", "189"], "31": ["syndicatedsearch.goog / referral", "3", "85"], "32": ["youtube.com / referral", "2", "0"], "33": ["emea.search.yahoo.com / referral", "2", "22"], "34": ["europost.gr / referral", "2", "2"], "35": ["insider / native", "2", "0"], "36": ["linkedin.com / referral", "2", "5"], "37": ["louloudias.gr / referral", "2", "4"], "38": ["qwant.com / organic", "2", "68"], "39": ["tpc.googlesyndication.com / referral", "2", "1"], "40": ["vrisko.gr / referral", "2", "10"], "41": ["565181c07a4925586303afb801be6f65.safeframe.googlesyndication.com / referral", "1", "11"], "42": ["customization-dream-1393.lightning.force.com / referral", "1", "446"], "43": ["ebury.lightning.force.com / referral", "1", "7"], "44": ["fsbagno.com / referral", "1", "2"], "45": ["googleadservices.com / referral", "1", "0"], "46": ["gr.search.yahoo.com / referral", "1", "0"], "47": ["ig / paid", "1", "0"], "48": ["jigsawplanet.com / referral", "1", "0"], "49": ["kataskevesktirion.gr / referral", "1", "45"], "50": ["kathimerini.gr / referral", "1", "63"], "51": ["keep.google.com / referral", "1", "7"], "52": ["mlssoccer.com / referral", "1", "0"], "53": ["news247 / native", "1", "0"], "54": ["oceanhero.today / referral", "1", "0"], "55": ["pentapostagma.gr / referral", "1", "338"], "56": ["perplexity.ai / referral", "1", "25"], "57": ["qr.me-qr.com / referral", "1", "24"], "58": ["searchteam.com / referral", "1", "0"], "59": ["spokeo.com / referral", "1", "0"], "60": ["zarpanews.gr / referral", "1", "37"]}

google / cpc	34669	16
(direct) / (none)	18180	13
google / organic	4259	62
(not set)	0	31
fb / paid	1037	16
bing / organic	284	99
m.facebook.com / referral	133	22
(data not available)	58	42
4troxoi.gr / referral	45	67
facebook.com / referral	30	2
l.facebook.com / referral	27	70
lm.facebook.com / referral	25	32
mediaengine.atlassian.net / referral	22	92
mapei / qr-code	23	24
statics.teams.cdn.office.net / referral	18	11
duckduckgo / organic	18	344
chatgpt.com / referral	13	42
bit.ly / referral	15	3
yahoo / organic	13	181
l.instagram.com / referral	13	9
pagead2.googlesyndication.com / referral	13	5
chatgpt.com / (not set)	9	25
zougla.gr / referral	9	142
2025.eltam.org / referral	5	94
ntp.msn.com / referral	4	10
search.brave.com / referral	6	139
kon-crete.gr / referral	5	46
instagram.com / referral	4	0
later-linkinbio / referral	4	121
googleads.g.doubleclick.net / referral	3	0
imasdk.googleapis.com / referral	3	189
syndicatedsearch.goog / referral	3	85
youtube.com / referral	2	0
emea.search.yahoo.com / referral	2	22
europost.gr / referral	2	2
insider / native	2	0
linkedin.com / referral	2	5
louloudias.gr / referral	2	4
qwant.com / organic	2	68
tpc.googlesyndication.com / referral	2	1
vrisko.gr / referral	2	10
565181c07a4925586303afb801be6f65.safeframe.googlesyndication.com / referral	1	11
customization-dream-1393.lightning.force.com / referral	1	446
ebury.lightning.force.com / referral	1	7
fsbagno.com / referral	1	2
googleadservices.com / referral	1	0
gr.search.yahoo.com / referral	1	0
ig / paid	1	0
jigsawplanet.com / referral	1	0
kataskevesktirion.gr / referral	1	45
kathimerini.gr / referral	1	63
keep.google.com / referral	1	7
mlssoccer.com / referral	1	0
news247 / native	1	0
oceanhero.today / referral	1	0
pentapostagma.gr / referral	1	338
perplexity.ai / referral	1	25
qr.me-qr.com / referral	1	24
searchteam.com / referral	1	0
spokeo.com / referral	1	0
zarpanews.gr / referral	1	37

Google Ads (Campaign Report):

{"0": ["RDA - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "455856", "5790", "0.04", "0.01", "252.53"], "1": ["RDA - \u0395\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03ba\u03c5\u03c1\u03bf\u03b4\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2", "703974", "8478", "0.03", "0.01", "293.63"], "2": ["RDA - \u0394\u03bf\u03bc\u03b9\u03ba\u03ac \u03a5\u03bb\u03b9\u03ba\u03ac", "369164", "5348", "0.04", "0.01", "195.79"], "3": ["Demand Gen | \u039a\u03cc\u03bb\u03bb\u03b5\u03c2 \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "513913", "11979", "0.03", "0.02", "320.15"], "4": ["GDN - \u03a3\u03c4\u03b5\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03ac", "608630", "8083", "0.03", "0.01", "251.72"], "5": ["Demand Gen | \u0391\u03c1\u03bc\u03bf\u03af \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "322298", "10162", "0.03", "0.03", "320.28"], "6": ["Search - Branded", "6777", "1408", "0.28", "0.21", "396.04"], "7": ["GDN - Remarketing Brand", "472444", "7108", "0.03", "0.02", "247.18"], "8": ["DSA | MAPEI", "46862", "5536", "0.27", "0.12", "1494.71"]}

RDA - Εξωτερική Θερμομόνωση	455856	5790	0.04	0.01	252.53
RDA - Επισκευαστικά Σκυροδέματος	703974	8478	0.03	0.01	293.63
RDA - Δομικά Υλικά	369164	5348	0.04	0.01	195.79
Demand Gen \| Κόλλες Πλακιδίων	513913	11979	0.03	0.02	320.15
GDN - Στεγανωτικά	608630	8083	0.03	0.01	251.72
Demand Gen \| Αρμοί Πλακιδίων	322298	10162	0.03	0.03	320.28
Search - Branded	6777	1408	0.28	0.21	396.04
GDN - Remarketing Brand	472444	7108	0.03	0.02	247.18
DSA \| MAPEI	46862	5536	0.27	0.12	1494.71

Performance Summary: