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Import Data for 2023-11

Google Traffic:

Facebook Total Reach:

Instagram Total Reach:

Total Facebook Followers:

Total Instagram Followers:

Facebook Reach:

2023-11-1	1
2023-11-2	0
2023-11-3	0
2023-11-4	0
2023-11-5	0
2023-11-6	1
2023-11-7	0
2023-11-8	2
2023-11-9	0
2023-11-10	0
2023-11-11	1
2023-11-12	0
2023-11-13	1
2023-11-14	16
2023-11-15	15
2023-11-16	18
2023-11-17	8
2023-11-18	17
2023-11-19	17
2023-11-20	16
2023-11-21	16
2023-11-22	8
2023-11-23	16
2023-11-24	10
2023-11-25	6
2023-11-26	10
2023-11-27	6
2023-11-28	14
2023-11-29	9
2023-11-30	12

Instagram Reach:

2023-11-1	0
2023-11-2	1
2023-11-3	2
2023-11-4	3
2023-11-5	1
2023-11-6	0
2023-11-7	2
2023-11-8	1
2023-11-9	1
2023-11-10	3
2023-11-11	2
2023-11-12	2
2023-11-13	1
2023-11-14	0
2023-11-15	0
2023-11-16	2
2023-11-17	5
2023-11-18	2
2023-11-19	1
2023-11-20	2
2023-11-21	4
2023-11-22	1
2023-11-23	1
2023-11-24	3
2023-11-25	2
2023-11-26	0
2023-11-27	1
2023-11-28	1
2023-11-29	3
2023-11-30	0

Facebook Audience:

Age	Male	Female
18-24	163	81
25-34	2893	1385
35-44	8026	2730
45-54	8678	3463
55-64	5989	3748
65+	2159	1426

Instagram Audience:

Age	Male	Female
18-24	61	20
25-34	408	122
35-44	697	160
45-54	449	97
55-64	156	36
65+	45	5

Cost Benefit Analysis:

Meta Campaigns:

{"0": ["TIK TOK - Traffic Campaign", "54731", "92282", "0.00", "90", "0"], "1": ["SFINOS - Reach", "199957", "367496", "0.00", "90", "0"], "2": ["New Awareness ITALY CAR", "18779", "22962", "0.00", "6", "0"], "3": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \ud83d\udce2 #mapei will be there!!! \u2728", "99", "actions:post_engagement", "4.83", "1442", "749"], "4": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \u039a\u03b1\u03b9 \u03bf\u03b9 7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03a5\u03c0\u03ad\u03c1\u03bf\u03c7\u03bf\u03b9....... \u03c3\u03bf\u03b2\u03ac\u03b4\u03b5\u03c2! \ud83d\ude0e", "52", "actions:post_engagement", "5.99", "1478", "1349"], "5": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \u03a5\u03b3\u03c1\u03b1\u03c3\u03af\u03b1 \u03c3\u03c4\u03bf \u03b9\u03c3\u03cc\u03b3\u03b5\u03b9\u03bf \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03c5\u03c0\u03cc\u03b3\u03b5\u03b9\u03bf; ", "79", "actions:post_engagement", "5.00", "3220", "1677"], "6": ["[14/11/2023] \u03a0\u03c1\u03bf\u03c9\u03b8\u03b5\u03af\u03c4\u03b1\u03b9 \u03b7 \u03a3\u03b5\u03bb\u03af\u03b4\u03b1 http://www.mapei.gr/", "92", "actions:link_click", "4.96", "6022", "3346"], "7": ["post engagement insta 14-21/11", "4847", "7359", "0.00", "33", "0"], "8": ["post engagement insta 17-20/11", "1137", "1472", "0.00", "6", "0"], "9": ["post engagement insta -22-24/11", "2200", "2634", "0.00", "3", "0"], "10": ["Reach 14/11 insta&fb", "35445", "48254", "0.00", "16", "0"], "11": ["New Traffic campaign insta 14/11", "11903", "19896", "0.00", "16", "0"], "12": ["fb page likes followers", "8531", "19921", "0.00", "33", "0"], "13": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \u03a8\u03ac\u03c7\u03bd\u03b5\u03b9\u03c2 \u03ad\u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03c3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae\u03c2...", "2248", "video_thruplay_watched_actions", "20.00", "6461", "5154"], "14": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \u03a3\u03c4\u03c1\u03ce\u03c3\u03b7 \u03c3\u03c4\u03b5\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03bf\u03cd \u03b1\u03c0\u03bf \u03c4\u03b9\u03c2 \u03c3\u03b5\u03b9\u03c1\u03ad\u03c2 #Mapelastic \u03ae...", "272", "actions:post_engagement", "10.00", "6129", "3311"]}

TIK TOK - Traffic Campaign	54731	92282	0.00	90	0
SFINOS - Reach	199957	367496	0.00	90	0
New Awareness ITALY CAR	18779	22962	0.00	6	0
Δημοσίευση: 📢 #mapei will be there!!! ✨	99	actions:post_engagement	4.83	1442	749
Δημοσίευση: Και οι 7 είναι Υπέροχοι....... σοβάδες! 😎	52	actions:post_engagement	5.99	1478	1349
Δημοσίευση: Υγρασία στο ισόγειο και στο υπόγειο;	79	actions:post_engagement	5.00	3220	1677
[14/11/2023] Προωθείται η Σελίδα http://www.mapei.gr/	92	actions:link_click	4.96	6022	3346
post engagement insta 14-21/11	4847	7359	0.00	33	0
post engagement insta 17-20/11	1137	1472	0.00	6	0
post engagement insta -22-24/11	2200	2634	0.00	3	0
Reach 14/11 insta&fb	35445	48254	0.00	16	0
New Traffic campaign insta 14/11	11903	19896	0.00	16	0
fb page likes followers	8531	19921	0.00	33	0
Δημοσίευση: Ψάχνεις ένα αποτελεσματικό σύστημα εξωτερικής...	2248	video_thruplay_watched_actions	20.00	6461	5154
Δημοσίευση: Στρώση στεγανωτικού απο τις σειρές #Mapelastic ή...	272	actions:post_engagement	10.00	6129	3311

Channels Traffic Share:

Paid Search	27980	21.6997
Direct	4188	20.8044
Organic Search	5021	72.8433
Display	854	3.9016
Organic Social	271	60.4539
Referral	137	64.9051
Unassigned	129	36.0310
Organic Video	13	72.9231

Channels Sources Share:

{"0": ["google / cpc", "27980", "22"], "1": ["(direct) / (none)", "4188", "21"], "2": ["google / organic", "4816", "70"], "3": ["programmatic-video / cpm", "854", "4"], "4": ["bing / organic", "218", "103"], "5": ["m.facebook.com / referral", "74", "24"], "6": ["(not set)", "79", "53"], "7": ["l.facebook.com / referral", "105", "96"], "8": ["lm.facebook.com / referral", "50", "51"], "9": ["vrisko.gr / referral", "42", "34"], "10": ["mapei / qr-code", "49", "8"], "11": ["instagram.com / referral", "25", "67"], "12": ["xo.gr / referral", "21", "126"], "13": ["kataskevesktirion.gr / referral", "15", "107"], "14": ["facebook.com / referral", "11", "0"], "15": ["yahoo / organic", "25", "187"], "16": ["epiphaniou.com / referral", "11", "90"], "17": ["googleads.g.doubleclick.net / referral", "7", "7"], "18": ["4green.gr / referral", "7", "31"], "19": ["linkedin.com / referral", "6", "13"], "20": ["youtube.com / referral", "13", "73"], "21": ["barkabasgroup.gr / referral", "2", "7"], "22": ["diver.protocol.gr / referral", "2", "10"], "23": ["duckduckgo / organic", "2", "91"], "24": ["urlsand.esvalabs.com / referral", "10", "145"], "25": ["adclick.g.doubleclick.net / referral", "1", "0"], "26": ["adwords.corp.google.com / referral", "1", "6"], "27": ["bekiapadres.com / referral", "1", "0"], "28": ["buildingcenter.gr / referral", "3", "104"], "29": ["cresta.gr / referral", "1", "0"], "30": ["crm.zoho.eu / referral", "2", "33"], "31": ["emea.search.yahoo.com / referral", "1", "16"], "32": ["episkeves2.civil.upatras.gr / referral", "1", "20"], "33": ["googleadservices.com / referral", "1", "0"], "34": ["homelight.com / referral", "1", "0"], "35": ["huffingtonpost / native", "1", "73"], "36": ["ioannidis.com.gr / referral", "1", "9"], "37": ["issuu.com / referral", "1", "2"], "38": ["linkin.bio / social", "1", "171"], "39": ["mail.google.com / referral", "1", "1"], "40": ["parostiles.com / referral", "1", "33"], "41": ["petropoulosioannis.gr / referral", "1", "7"], "42": ["xd.adobe.com / referral", "3", "10"]}

google / cpc	27980	22
(direct) / (none)	4188	21
google / organic	4816	70
programmatic-video / cpm	854	4
bing / organic	218	103
m.facebook.com / referral	74	24
(not set)	79	53
l.facebook.com / referral	105	96
lm.facebook.com / referral	50	51
vrisko.gr / referral	42	34
mapei / qr-code	49	8
instagram.com / referral	25	67
xo.gr / referral	21	126
kataskevesktirion.gr / referral	15	107
facebook.com / referral	11	0
yahoo / organic	25	187
epiphaniou.com / referral	11	90
googleads.g.doubleclick.net / referral	7	7
4green.gr / referral	7	31
linkedin.com / referral	6	13
youtube.com / referral	13	73
barkabasgroup.gr / referral	2	7
diver.protocol.gr / referral	2	10
duckduckgo / organic	2	91
urlsand.esvalabs.com / referral	10	145
adclick.g.doubleclick.net / referral	1	0
adwords.corp.google.com / referral	1	6
bekiapadres.com / referral	1	0
buildingcenter.gr / referral	3	104
cresta.gr / referral	1	0
crm.zoho.eu / referral	2	33
emea.search.yahoo.com / referral	1	16
episkeves2.civil.upatras.gr / referral	1	20
googleadservices.com / referral	1	0
homelight.com / referral	1	0
huffingtonpost / native	1	73
ioannidis.com.gr / referral	1	9
issuu.com / referral	1	2
linkin.bio / social	1	171
mail.google.com / referral	1	1
parostiles.com / referral	1	33
petropoulosioannis.gr / referral	1	7
xd.adobe.com / referral	3	10

Google Ads (Campaign Report):

{"0": ["Search - \u03a3\u03c4\u03b5\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7", "15567", "1386", "0.25", "8.90", "344.10"], "1": ["Search - \u0395\u03c0\u03b9\u03c7\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1", "10964", "701", "0.49", "6.39", "346.95"], "2": ["Search - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "15718", "1777", "0.26", "11.31", "463.57"], "3": ["GDN - Corporate", "241462", "7425", "0.03", "3.08", "198.36"], "4": ["GDN - Custom Audience Competitors", "176294", "5144", "0.03", "2.92", "154.52"], "5": ["Search - \u0395\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03ae - \u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03a3\u03ba\u03c5\u03c1\u03bf\u03b4\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2", "16992", "602", "0.35", "3.54", "209.36"], "6": ["GDN - \u03a3\u03c4\u03b5\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03ac", "347579", "9571", "0.02", "2.75", "231.10"], "7": ["RDA - \u039a\u03cc\u03bb\u03bb\u03b5\u03c2 \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "167363", "5585", "0.03", "3.34", "143.48"], "8": ["Search - Branded", "8248", "1604", "0.28", "19.45", "446.22"], "9": ["RDA - \u0395\u03c0\u03b9\u03c7\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1", "324732", "9173", "0.03", "2.82", "231.72"], "10": ["RDA - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "407808", "10235", "0.02", "2.51", "250.38"], "11": ["RDA - \u0394\u03bf\u03bc\u03b9\u03ba\u03ac \u03a5\u03bb\u03b9\u03ba\u03ac", "172513", "4539", "0.03", "2.63", "121.89"], "12": ["Search - \u039a\u03cc\u03bb\u03bb\u03b5\u03c2 \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "10763", "840", "0.27", "7.80", "230.51"], "13": ["RDA - \u0395\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03ba\u03c5\u03c1\u03bf\u03b4\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2", "172789", "3889", "0.02", "2.25", "70.77"], "14": ["Search - \u0394\u03bf\u03bc\u03b9\u03ba\u03ac \u03a5\u03bb\u03b9\u03ba\u03ac", "10701", "922", "0.29", "8.62", "269.64"]}

Search - Στεγάνωση	15567	1386	0.25	8.90	344.10
Search - Επιχρίσματα	10964	701	0.49	6.39	346.95
Search - Εξωτερική Θερμομόνωση	15718	1777	0.26	11.31	463.57
GDN - Corporate	241462	7425	0.03	3.08	198.36
GDN - Custom Audience Competitors	176294	5144	0.03	2.92	154.52
Search - Επισκευή - Προστασία Σκυροδέματος	16992	602	0.35	3.54	209.36
GDN - Στεγανωτικά	347579	9571	0.02	2.75	231.10
RDA - Κόλλες Πλακιδίων	167363	5585	0.03	3.34	143.48
Search - Branded	8248	1604	0.28	19.45	446.22
RDA - Επιχρίσματα	324732	9173	0.03	2.82	231.72
RDA - Εξωτερική Θερμομόνωση	407808	10235	0.02	2.51	250.38
RDA - Δομικά Υλικά	172513	4539	0.03	2.63	121.89
Search - Κόλλες Πλακιδίων	10763	840	0.27	7.80	230.51
RDA - Επισκευαστικά Σκυροδέματος	172789	3889	0.02	2.25	70.77
Search - Δομικά Υλικά	10701	922	0.29	8.62	269.64

Performance Summary: