MarketInsights Backend

Sectors

Settings / Data / Translations / Players / Extra Segments / Reports / Intelligence

Intelligence

Import Data for 2023-9

Google Traffic:

Facebook Total Reach:

Instagram Total Reach:

Total Facebook Followers:

Total Instagram Followers:

Facebook Reach:

2023-9-25	3
2023-9-26	2
2023-9-27	2
2023-9-28	2
2023-9-29	2
2023-9-30	0
2023-9-1	0
2023-9-2	1
2023-9-3	1
2023-9-4	4
2023-9-5	9
2023-9-6	1
2023-9-7	3
2023-9-8	5
2023-9-9	1
2023-9-10	0
2023-9-11	3
2023-9-12	4
2023-9-13	4
2023-9-14	1
2023-9-15	5
2023-9-16	2
2023-9-17	0
2023-9-18	3
2023-9-19	3
2023-9-20	5
2023-9-21	9
2023-9-22	2
2023-9-23	2
2023-9-24	4

Instagram Reach:

2023-9-25	1
2023-9-26	2
2023-9-27	2
2023-9-28	1
2023-9-29	2
2023-9-30	1
2023-9-1	1
2023-9-2	0
2023-9-3	1
2023-9-4	1
2023-9-5	2
2023-9-6	0
2023-9-7	0
2023-9-8	0
2023-9-9	2
2023-9-10	1
2023-9-11	1
2023-9-12	0
2023-9-13	0
2023-9-14	1
2023-9-15	0
2023-9-16	1
2023-9-17	1
2023-9-18	1
2023-9-19	0
2023-9-20	2
2023-9-21	0
2023-9-22	2
2023-9-23	1
2023-9-24	1

Facebook Audience:

Age	Male	Female
25-34	2914	1417
35-44	7974	2712
45-54	8663	3441
55-64	5910	3724
65+	2105	1376
18-24	162	81

Instagram Audience:

Age	Male	Female
25-34	391	110
35-44	682	162
45-54	439	92
55-64	149	33
65+	46	7
18-24	61	22

Cost Benefit Analysis:

Meta Campaigns:

{"0": ["INTOMAP - ENGAGEMENT FULL", "1559", "actions:post_engagement", "83.99", "22974", "11598"], "1": ["REACH CAMPAIGN", "219443", "reach", "102.73", "555041", "219443"], "2": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \ud83d\udce225-29 \u03a3\u03b5\u03c0\u03c4\u03b5\u03bc\u03b2\u03c1\u03af\u03bf\u03c5 | \u0397 #mapei \u03c3\u03c4\u03b7\u03bd Cersaie 2023!!!", "69", "actions:link_click", "5.00", "9153", "5116"], "3": ["MAPETHERM - ENGAGEMENT FULL", "1252", "actions:post_engagement", "45.66", "59434", "19613"], "4": ["Instagram - CERSAIE", "440", "actions:post_engagement", "25.07", "1667", "1177"], "5": ["MAPETHERM VIDEO - ENGAGEMENT FULL", "13672", "actions:post_engagement", "25.56", "28949", "12550"], "6": ["TIK TOK - Traffic Campaign", "71", "actions:link_click", "7.49", "6877", "5495"], "7": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \u0392\u03c1\u03bf\u03c7\u03ae; \u03a4\u03b1\u03c1\u03ac\u03c4\u03c3\u03b5\u03c2 \u03bc\u03b5 \u03c1\u03c9\u03b3\u03bc\u03ad\u03c2; \u0394\u03b9\u03b5\u03af\u03c3\u03b4\u03c5\u03c3\u03b7...", "274", "actions:post_engagement", "3.66", "3331", "2340"]}

INTOMAP - ENGAGEMENT FULL	1559	actions:post_engagement	83.99	22974	11598
REACH CAMPAIGN	219443	reach	102.73	555041	219443
Δημοσίευση: 📢25-29 Σεπτεμβρίου \| Η #mapei στην Cersaie 2023!!!	69	actions:link_click	5.00	9153	5116
MAPETHERM - ENGAGEMENT FULL	1252	actions:post_engagement	45.66	59434	19613
Instagram - CERSAIE	440	actions:post_engagement	25.07	1667	1177
MAPETHERM VIDEO - ENGAGEMENT FULL	13672	actions:post_engagement	25.56	28949	12550
TIK TOK - Traffic Campaign	71	actions:link_click	7.49	6877	5495
Δημοσίευση: Βροχή; Ταράτσες με ρωγμές; Διείσδυση...	274	actions:post_engagement	3.66	3331	2340

Channels Traffic Share:

Paid Search	25555	15.8507
Direct	5220	19.3402
Organic Search	5511	76.7396
Display	805	6.2211
Referral	355	45.7577
Organic Social	394	33.1701
Unassigned	118	25.3644
Organic Video	2	20.0000

Channels Sources Share:

{"0": ["google / cpc", "25555", "16"], "1": ["(direct) / (none)", "5220", "19"], "2": ["google / organic", "5297", "74"], "3": ["programmatic-video / cpm", "804", "6"], "4": ["sportime.gr / referral", "152", "22"], "5": ["lm.facebook.com / referral", "144", "38"], "6": ["m.facebook.com / referral", "109", "17"], "7": ["bing / organic", "164", "108"], "8": ["(not set)", "78", "31"], "9": ["vrisko.gr / referral", "70", "47"], "10": ["l.facebook.com / referral", "116", "47"], "11": ["mapei / qr-code", "40", "14"], "12": ["xo.gr / referral", "26", "103"], "13": ["sport-fm.gr / referral", "22", "3"], "14": ["yahoo / organic", "35", "338"], "15": ["epiphaniou.com / referral", "16", "136"], "16": ["instagram.com / referral", "14", "16"], "17": ["www-sportime-gr.cdn.ampproject.org / referral", "13", "5"], "18": ["kataskevesktirion.gr / referral", "9", "157"], "19": ["facebook.com / referral", "7", "1"], "20": ["googleads.g.doubleclick.net / referral", "8", "2"], "21": ["imasdk.googleapis.com / referral", "6", "32"], "22": ["gr.search.yahoo.com / referral", "3", "22"], "23": ["buildingcenter.gr / referral", "2", "4"], "24": ["linkedin.com / referral", "2", "26"], "25": ["sev.org.gr / referral", "2", "19"], "26": ["youtube.com / referral", "2", "20"], "27": ["akasimatis.gr / referral", "1", "10"], "28": ["barkabasgroup.gr / referral", "3", "215"], "29": ["casino.verajohn.com / referral", "1", "0"], "30": ["conmat.gr / referral", "1", "25"], "31": ["docs.google.com / referral", "1", "33"], "32": ["duckduckgo / organic", "1", "0"], "33": ["emea.search.yahoo.com / referral", "3", "189"], "34": ["es.search.yahoo.com / referral", "1", "21"], "35": ["googleadservices.com / referral", "1", "0"], "36": ["irodotosbc.com / referral", "1", "0"], "37": ["keep.google.com / referral", "1", "1"], "38": ["linkin.bio / social", "1", "0"], "39": ["mail.google.com / referral", "4", "4"], "40": ["michanikos.gr / referral", "1", "24"], "41": ["newsblur.com / referral", "1", "0"], "42": ["programmatic / display", "1", "0"], "43": ["tagassistant.google.com / referral", "12", "185"], "44": ["us21.admin.mailchimp.com / referral", "1", "4"], "45": ["issuu.com / referral", "1", "0"]}

google / cpc	25555	16
(direct) / (none)	5220	19
google / organic	5297	74
programmatic-video / cpm	804	6
sportime.gr / referral	152	22
lm.facebook.com / referral	144	38
m.facebook.com / referral	109	17
bing / organic	164	108
(not set)	78	31
vrisko.gr / referral	70	47
l.facebook.com / referral	116	47
mapei / qr-code	40	14
xo.gr / referral	26	103
sport-fm.gr / referral	22	3
yahoo / organic	35	338
epiphaniou.com / referral	16	136
instagram.com / referral	14	16
www-sportime-gr.cdn.ampproject.org / referral	13	5
kataskevesktirion.gr / referral	9	157
facebook.com / referral	7	1
googleads.g.doubleclick.net / referral	8	2
imasdk.googleapis.com / referral	6	32
gr.search.yahoo.com / referral	3	22
buildingcenter.gr / referral	2	4
linkedin.com / referral	2	26
sev.org.gr / referral	2	19
youtube.com / referral	2	20
akasimatis.gr / referral	1	10
barkabasgroup.gr / referral	3	215
casino.verajohn.com / referral	1	0
conmat.gr / referral	1	25
docs.google.com / referral	1	33
duckduckgo / organic	1	0
emea.search.yahoo.com / referral	3	189
es.search.yahoo.com / referral	1	21
googleadservices.com / referral	1	0
irodotosbc.com / referral	1	0
keep.google.com / referral	1	1
linkin.bio / social	1	0
mail.google.com / referral	4	4
michanikos.gr / referral	1	24
newsblur.com / referral	1	0
programmatic / display	1	0
tagassistant.google.com / referral	12	185
us21.admin.mailchimp.com / referral	1	4
issuu.com / referral	1	0

Google Ads (Campaign Report):

{"0": ["Search - Branded", "7346", "1197", "0.29", "16.29", "351.10"], "1": ["GDN - \u03a3\u03c4\u03b5\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03ac", "398807", "12040", "0.02", "3.02", "228.29"], "2": ["RDA - \u0395\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03ba\u03c5\u03c1\u03bf\u03b4\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2", "157062", "3280", "0.02", "2.09", "73.94"], "3": ["RDA - \u0394\u03bf\u03bc\u03b9\u03ba\u03ac \u03a5\u03bb\u03b9\u03ba\u03ac", "180960", "3932", "0.03", "2.17", "135.10"], "4": ["RDA - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "554065", "12042", "0.03", "2.17", "310.02"], "5": ["Search - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "10676", "1206", "0.39", "11.30", "470.26"], "6": ["GDN - Corporate", "439378", "6975", "0.03", "1.59", "217.86"], "7": ["Search - \u03a3\u03c4\u03b5\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7", "14178", "1430", "0.24", "10.09", "348.40"], "8": ["Search - \u039a\u03cc\u03bb\u03bb\u03b5\u03c2 \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "8022", "712", "0.32", "8.88", "231.20"], "9": ["Search - \u0394\u03bf\u03bc\u03b9\u03ba\u03ac \u03a5\u03bb\u03b9\u03ba\u03ac", "9686", "603", "0.39", "6.23", "234.23"], "10": ["RDA - \u0395\u03c0\u03b9\u03c7\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1", "389418", "10891", "0.02", "2.80", "226.17"], "11": ["RDA - \u039a\u03cc\u03bb\u03bb\u03b5\u03c2 \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "291310", "6198", "0.02", "2.13", "147.62"], "12": ["Search - \u0395\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03ae - \u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03a3\u03ba\u03c5\u03c1\u03bf\u03b4\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2", "8455", "309", "0.35", "3.65", "106.87"], "13": ["Search - \u0395\u03c0\u03b9\u03c7\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1", "11724", "664", "0.53", "5.66", "349.61"], "14": ["GDN - Custom Audience Competitors", "0", "0", "0.00", "0.00", "0.00"]}

Search - Branded	7346	1197	0.29	16.29	351.10
GDN - Στεγανωτικά	398807	12040	0.02	3.02	228.29
RDA - Επισκευαστικά Σκυροδέματος	157062	3280	0.02	2.09	73.94
RDA - Δομικά Υλικά	180960	3932	0.03	2.17	135.10
RDA - Εξωτερική Θερμομόνωση	554065	12042	0.03	2.17	310.02
Search - Εξωτερική Θερμομόνωση	10676	1206	0.39	11.30	470.26
GDN - Corporate	439378	6975	0.03	1.59	217.86
Search - Στεγάνωση	14178	1430	0.24	10.09	348.40
Search - Κόλλες Πλακιδίων	8022	712	0.32	8.88	231.20
Search - Δομικά Υλικά	9686	603	0.39	6.23	234.23
RDA - Επιχρίσματα	389418	10891	0.02	2.80	226.17
RDA - Κόλλες Πλακιδίων	291310	6198	0.02	2.13	147.62
Search - Επισκευή - Προστασία Σκυροδέματος	8455	309	0.35	3.65	106.87
Search - Επιχρίσματα	11724	664	0.53	5.66	349.61
GDN - Custom Audience Competitors	0	0	0.00	0.00	0.00

Performance Summary: