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Import Data for 2024-11

Google Traffic:

Facebook Total Reach:

Instagram Total Reach:

Total Facebook Followers:

Total Instagram Followers:

Facebook Reach:

2024-11-1	11
2024-11-2	10
2024-11-3	20
2024-11-4	16
2024-11-5	13
2024-11-6	10
2024-11-7	8
2024-11-8	7
2024-11-9	6
2024-11-10	2
2024-11-11	9
2024-11-12	4
2024-11-13	5
2024-11-14	7
2024-11-15	5
2024-11-16	7
2024-11-17	10
2024-11-18	4
2024-11-19	4
2024-11-20	26
2024-11-21	3
2024-11-22	28
2024-11-23	9
2024-11-24	19
2024-11-25	12
2024-11-26	36
2024-11-27	14
2024-11-28	7
2024-11-29	8
2024-11-30	14

Instagram Reach:

2024-11-1	1
2024-11-2	2
2024-11-3	2
2024-11-4	4
2024-11-5	4
2024-11-6	3
2024-11-7	0
2024-11-8	1
2024-11-9	3
2024-11-10	0
2024-11-11	5
2024-11-12	1
2024-11-13	5
2024-11-14	1
2024-11-15	1
2024-11-16	4
2024-11-17	2
2024-11-18	4
2024-11-19	5
2024-11-20	4
2024-11-21	1
2024-11-22	5
2024-11-23	0
2024-11-24	2
2024-11-25	0
2024-11-26	2
2024-11-27	1
2024-11-28	2
2024-11-29	0
2024-11-30	2

Facebook Audience:

Age	Male	Female
18-24	83	166
25-34	1243	2569
35-44	2652	7790
45-54	3398	8909
55-64	3812	6423
65	1750	2666
65+	1740	2652

Instagram Audience:

Age	Male	Female
18-24	20	73
25-34	118	447
35-44	173	749
45-54	113	520
55-64	35	198
65	8	60
65+	8	58

Cost Benefit Analysis:

Meta Campaigns:

{"0": ["TIK TOK - Traffic Campaign", "0", "actions:link_click", "28.14", "41002", "26931"], "1": ["New Traffic campaign insta 21/3", "0", "actions:visit_instagram_profile", "103.67", "117978", "54022"], "2": ["Traffic campaign on web", "0", "actions:link_click", "63.03", "135817", "57205"], "3": ["FACEBOOK PAGE LIKES", "0", "actions:like", "74.60", "59484", "19213"], "4": ["reach camp facebook", "0", "reach", "69.68", "282010", "175407"], "5": ["reach camp insta", "1", "reach", "64.96", "238030", "120740"], "6": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u03a4\u03bf #Mapegrout430Zero \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03b9\u03b1 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ae...\"", "0", "actions:post_engagement", "9.41", "4701", "1951"], "7": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u0397 Mapei \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd #ultracare! \"", "0", "video_thruplay_watched_actions", "10.23", "7070", "3778"], "8": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u039d\u03ad\u03b1 \u03c3\u03b5\u03b9\u03c1\u03ac videos: Mapei Demos.\"", "0", "video_thruplay_watched_actions", "7.66", "5064", "3032"], "9": ["QUARZOLITE TONACHINO", "0", "video_thruplay_watched_actions", "10.53", "7497", "6826"], "10": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u0397 #MapeiHellas \u03b8\u03b1 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ac\u03c3\u03c7\u03b5\u03b9 \u03c9\u03c2 \u0391\u03c1\u03b3\u03c5\u03c1\u03cc\u03c2 \u03a7\u03bf\u03c1\u03b7\u03b3\u03cc\u03c2...\"", "0", "actions:post_engagement", "19.90", "8111", "3723"], "11": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u0397 #MapeiHellas \u03b8\u03b1 \u03c3\u03c5\u03bc\u03bc\u03b5\u03c4\u03ac\u03c3\u03c7\u03b5\u03b9 \u03c9\u03c2 \u0391\u03c1\u03b3\u03c5\u03c1\u03cc\u03c2 \u03a7\u03bf\u03c1\u03b7\u03b3\u03cc\u03c2...\"", "0", "actions:post_engagement", "11.98", "2900", "1769"], "12": ["Post: \"\u0397 Mapei \u03c0\u03b1\u03c1\u03bf\u03c5\u03c3\u03b9\u03ac\u03b6\u03b5\u03b9 \u03c4\u03b7 \u03c3\u03b5\u03b9\u03c1\u03ac \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd #ultracare! \"", "0", "video_thruplay_watched_actions", "28.68", "15373", "8241"], "13": ["ULTRACARE MOULD INSTA", "0", "video_thruplay_watched_actions", "5.25", "1940", "1800"]}

TIK TOK - Traffic Campaign	0	actions:link_click	28.14	41002	26931
New Traffic campaign insta 21/3	0	actions:visit_instagram_profile	103.67	117978	54022
Traffic campaign on web	0	actions:link_click	63.03	135817	57205
FACEBOOK PAGE LIKES	0	actions:like	74.60	59484	19213
reach camp facebook	0	reach	69.68	282010	175407
reach camp insta	1	reach	64.96	238030	120740
Δημοσίευση: "Το #Mapegrout430Zero αποτελεί μια σημαντική..."	0	actions:post_engagement	9.41	4701	1951
Δημοσίευση: "Η Mapei παρουσιάζει τη σειρά προϊόντων #ultracare! "	0	video_thruplay_watched_actions	10.23	7070	3778
Δημοσίευση: "Νέα σειρά videos: Mapei Demos."	0	video_thruplay_watched_actions	7.66	5064	3032
QUARZOLITE TONACHINO	0	video_thruplay_watched_actions	10.53	7497	6826
Δημοσίευση: "Η #MapeiHellas θα συμμετάσχει ως Αργυρός Χορηγός..."	0	actions:post_engagement	19.90	8111	3723
Δημοσίευση: "Η #MapeiHellas θα συμμετάσχει ως Αργυρός Χορηγός..."	0	actions:post_engagement	11.98	2900	1769
Post: "Η Mapei παρουσιάζει τη σειρά προϊόντων #ultracare! "	0	video_thruplay_watched_actions	28.68	15373	8241
ULTRACARE MOULD INSTA	0	video_thruplay_watched_actions	5.25	1940	1800

Channels Traffic Share:

Paid Search	10122	8.8767
Organic Search	3602	54.7938
Direct	582	18.5855
Referral	318	17.4230
Display	402	11.8132
Organic Video	170	5.2820
Unassigned	35	52.7873
Organic Social	125	26.0149
Paid Video	118	20.0596

Channels Sources Share:

{"0": ["google / cpc", "10644", "9"], "1": ["google / organic", "3440", "54"], "2": ["(direct) / (none)", "582", "19"], "3": ["googleads.g.doubleclick.net / referral", "141", "7"], "4": ["(not set)", "0", "57"], "5": ["youtube.com / referral", "95", "3"], "6": ["bing / organic", "177", "65"], "7": ["m.youtube.com / referral", "75", "10"], "8": ["m.facebook.com / referral", "69", "23"], "9": ["pagead2.googlesyndication.com / referral", "54", "20"], "10": ["l.facebook.com / referral", "32", "31"], "11": ["mapei / qr-code", "35", "16"], "12": ["manageroftheyear.gr / referral", "35", "39"], "13": ["facebook.com / referral", "15", "2"], "14": ["fanpage.gr / referral", "3", "10"], "15": ["lm.facebook.com / referral", "5", "52"], "16": ["yahoo / organic", "10", "178"], "17": ["athina360.gr / referral", "3", "5"], "18": ["toendiaferon.gr / referral", "3", "9"], "19": ["xrysessyntages.gr / referral", "4", "22"], "20": ["epiphaniou.com / referral", "6", "297"], "21": ["trc.taboola.com / referral", "4", "13"], "22": ["instagram.com / referral", "1", "9"], "23": ["duckduckgo / organic", "4", "58"], "24": ["epiphanioubathandfloors.com / referral", "3", "70"], "25": ["linkedin.com / referral", "2", "194"], "26": ["newsbomb.gr / referral", "5", "54"], "27": ["agrocapital.gr / referral", "3", "14"], "28": ["mail.google.com / referral", "2", "54"], "29": ["vrisko.gr / referral", "1", "8"], "30": ["bankingnews.gr / referral", "3", "25"], "31": ["c4533b8d59f793dbd9a41db65d599082.safeframe.googlesyndication.com / referral", "1", "0"], "32": ["carandmotor.gr / referral", "3", "27"], "33": ["later-linkinbio / referral", "2", "524"], "34": ["madata.gr / referral", "0", "3"], "35": ["qwant.com / organic", "1", "1"], "36": ["sportdog.gr / referral", "3", "41"], "37": ["sportime.gr / referral", "1", "10"], "38": ["4green.gr / referral", "1", "1"], "39": ["adclick.g.doubleclick.net / referral", "0", "0"], "40": ["eleftherostypos.gr / referral", "1", "5"], "41": ["euc-excel.officeapps.live.com / referral", "2", "30"], "42": ["ifarsala.gr / referral", "1", "14"], "43": ["jenny.gr / referral", "1", "23"], "44": ["kynigesia.gr / referral", "1", "0"], "45": ["neakriti.gr / referral", "1", "11"], "46": ["pronews.gr / referral", "1", "7"], "47": ["search.brave.com / referral", "2", "777"], "48": ["statics.teams.cdn.office.net / referral", "2", "89"], "49": ["tvopen.gr / referral", "0", "2"], "50": ["www-sdna-gr.cdn.ampproject.org / referral", "0", "2"], "51": ["0507a96810a716d9f64db1d6e5c3b4f0.safeframe.googlesyndication.com / referral", "0", "0"], "52": ["109f6947a81a44931d3d9b1dfccb9027.safeframe.googlesyndication.com / referral", "0", "1"], "53": ["22ef451a6c59677c1ed646a4ace75bc3.safeframe.googlesyndication.com / referral", "1", "8"], "54": ["273d3b3174ae8fb4c6e20487c8670cd7.safeframe.googlesyndication.com / referral", "0", "0"], "55": ["284c74374cab78b1f53dd8fafec227db.safeframe.googlesyndication.com / referral", "0", "3"], "56": ["57df46b9a0d95a8251f46459c6667309.safeframe.googlesyndication.com / referral", "0", "2"], "57": ["6269962f0dec9b02aeeebbfdd211fb14.safeframe.googlesyndication.com / referral", "0", "2"], "58": ["6a3e5d94c8f9221a2fd805138a59cc26.safeframe.googlesyndication.com / referral", "1", "33"], "59": ["6d192785b6a6a81a47d11032d48213f4.safeframe.googlesyndication.com / referral", "1", "19"], "60": ["711b9e24b512528292de93cc8e377b4e.safeframe.googlesyndication.com / referral", "0", "0"], "61": ["762f393a6d5f2d3c26d3b135881caf33.safeframe.googlesyndication.com / referral", "0", "0"], "62": ["7a9142f10f3a316ddd96d2c8579b12d2.safeframe.googlesyndication.com / referral", "0", "0"], "63": ["83af7e4e11f2fbc684e4049dbcfc3081.safeframe.googlesyndication.com / referral", "0", "1"], "64": ["906fd5598e62ff211df8a4495542f7ed.safeframe.googlesyndication.com / referral", "0", "0"], "65": ["92ae66f6c2b1e59e7dd693780c666394.safeframe.googlesyndication.com / referral", "1", "10"], "66": ["9aa9802c0f4ae9ab57d690cefe16da6f.safeframe.googlesyndication.com / referral", "0", "0"], "67": ["9cd310dbf059c84764d05d5ef0bae593.safeframe.googlesyndication.com / referral", "1", "10"], "68": ["9e937e6ec1f4e65d2d8688b5dcb3bc3a.safeframe.googlesyndication.com / referral", "0", "3"], "69": ["9fc8db7d0bb6537136c88144f1754676.safeframe.googlesyndication.com / referral", "0", "2"], "70": ["ad3e21297c0f372cdafba392acc28a3a.safeframe.googlesyndication.com / referral", "0", "2"], "71": ["aftodioikisi.gr / referral", "1", "23"], "72": ["agriniopress.gr / referral", "1", "7"], "73": ["allaboutaris.gr / referral", "0", "1"], "74": ["alldaynews.gr / referral", "0", "2"], "75": ["aveserres.gr / referral", "0", "0"], "76": ["avgi.gr / referral", "0", "7"], "77": ["b997ad9ad7a6cf54b4abcb2239440abb.safeframe.googlesyndication.com / referral", "0", "0"], "78": ["basketa.gr / referral", "1", "123"], "79": ["celestialcosmicdramas.com / referral", "0", "0"], "80": ["cnn.gr / referral", "1", "36"], "81": ["daddy-cool.gr / referral", "0", "4"], "82": ["db24f02be1fab522cccb2cf8c94a43ec.safeframe.googlesyndication.com / referral", "0", "2"], "83": ["defence-point.gr / referral", "0", "0"], "84": ["doc-04-7k-apps-viewer.googleusercontent.com / referral", "1", "471"], "85": ["e6490d17eaba0d4596d55871d0748a0a.safeframe.googlesyndication.com / referral", "0", "0"], "86": ["eba1bdc2dcbead804d1d011cb104e365.safeframe.googlesyndication.com / referral", "0", "6"], "87": ["efsyn.gr / referral", "1", "15"], "88": ["ekklisiaonline.gr / referral", "1", "19"], "89": ["emea.search.yahoo.com / referral", "1", "8"]}

google / cpc	10644	9
google / organic	3440	54
(direct) / (none)	582	19
googleads.g.doubleclick.net / referral	141	7
(not set)	0	57
youtube.com / referral	95	3
bing / organic	177	65
m.youtube.com / referral	75	10
m.facebook.com / referral	69	23
pagead2.googlesyndication.com / referral	54	20
l.facebook.com / referral	32	31
mapei / qr-code	35	16
manageroftheyear.gr / referral	35	39
facebook.com / referral	15	2
fanpage.gr / referral	3	10
lm.facebook.com / referral	5	52
yahoo / organic	10	178
athina360.gr / referral	3	5
toendiaferon.gr / referral	3	9
xrysessyntages.gr / referral	4	22
epiphaniou.com / referral	6	297
trc.taboola.com / referral	4	13
instagram.com / referral	1	9
duckduckgo / organic	4	58
epiphanioubathandfloors.com / referral	3	70
linkedin.com / referral	2	194
newsbomb.gr / referral	5	54
agrocapital.gr / referral	3	14
mail.google.com / referral	2	54
vrisko.gr / referral	1	8
bankingnews.gr / referral	3	25
c4533b8d59f793dbd9a41db65d599082.safeframe.googlesyndication.com / referral	1	0
carandmotor.gr / referral	3	27
later-linkinbio / referral	2	524
madata.gr / referral	0	3
qwant.com / organic	1	1
sportdog.gr / referral	3	41
sportime.gr / referral	1	10
4green.gr / referral	1	1
adclick.g.doubleclick.net / referral	0	0
eleftherostypos.gr / referral	1	5
euc-excel.officeapps.live.com / referral	2	30
ifarsala.gr / referral	1	14
jenny.gr / referral	1	23
kynigesia.gr / referral	1	0
neakriti.gr / referral	1	11
pronews.gr / referral	1	7
search.brave.com / referral	2	777
statics.teams.cdn.office.net / referral	2	89
tvopen.gr / referral	0	2
www-sdna-gr.cdn.ampproject.org / referral	0	2
0507a96810a716d9f64db1d6e5c3b4f0.safeframe.googlesyndication.com / referral	0	0
109f6947a81a44931d3d9b1dfccb9027.safeframe.googlesyndication.com / referral	0	1
22ef451a6c59677c1ed646a4ace75bc3.safeframe.googlesyndication.com / referral	1	8
273d3b3174ae8fb4c6e20487c8670cd7.safeframe.googlesyndication.com / referral	0	0
284c74374cab78b1f53dd8fafec227db.safeframe.googlesyndication.com / referral	0	3
57df46b9a0d95a8251f46459c6667309.safeframe.googlesyndication.com / referral	0	2
6269962f0dec9b02aeeebbfdd211fb14.safeframe.googlesyndication.com / referral	0	2
6a3e5d94c8f9221a2fd805138a59cc26.safeframe.googlesyndication.com / referral	1	33
6d192785b6a6a81a47d11032d48213f4.safeframe.googlesyndication.com / referral	1	19
711b9e24b512528292de93cc8e377b4e.safeframe.googlesyndication.com / referral	0	0
762f393a6d5f2d3c26d3b135881caf33.safeframe.googlesyndication.com / referral	0	0
7a9142f10f3a316ddd96d2c8579b12d2.safeframe.googlesyndication.com / referral	0	0
83af7e4e11f2fbc684e4049dbcfc3081.safeframe.googlesyndication.com / referral	0	1
906fd5598e62ff211df8a4495542f7ed.safeframe.googlesyndication.com / referral	0	0
92ae66f6c2b1e59e7dd693780c666394.safeframe.googlesyndication.com / referral	1	10
9aa9802c0f4ae9ab57d690cefe16da6f.safeframe.googlesyndication.com / referral	0	0
9cd310dbf059c84764d05d5ef0bae593.safeframe.googlesyndication.com / referral	1	10
9e937e6ec1f4e65d2d8688b5dcb3bc3a.safeframe.googlesyndication.com / referral	0	3
9fc8db7d0bb6537136c88144f1754676.safeframe.googlesyndication.com / referral	0	2
ad3e21297c0f372cdafba392acc28a3a.safeframe.googlesyndication.com / referral	0	2
aftodioikisi.gr / referral	1	23
agriniopress.gr / referral	1	7
allaboutaris.gr / referral	0	1
alldaynews.gr / referral	0	2
aveserres.gr / referral	0	0
avgi.gr / referral	0	7
b997ad9ad7a6cf54b4abcb2239440abb.safeframe.googlesyndication.com / referral	0	0
basketa.gr / referral	1	123
celestialcosmicdramas.com / referral	0	0
cnn.gr / referral	1	36
daddy-cool.gr / referral	0	4
db24f02be1fab522cccb2cf8c94a43ec.safeframe.googlesyndication.com / referral	0	2
defence-point.gr / referral	0	0
doc-04-7k-apps-viewer.googleusercontent.com / referral	1	471
e6490d17eaba0d4596d55871d0748a0a.safeframe.googlesyndication.com / referral	0	0
eba1bdc2dcbead804d1d011cb104e365.safeframe.googlesyndication.com / referral	0	6
efsyn.gr / referral	1	15
ekklisiaonline.gr / referral	1	19
emea.search.yahoo.com / referral	1	8

Google Ads (Campaign Report):

{"0": ["Search - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "34083", "4070", "0.38", "0.12", "1551.18"], "1": ["Search - \u03a3\u03c4\u03b5\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7", "26530", "2482", "0.36", "0.09", "894.34"], "2": ["GDN - \u03a0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03b1 \u03b3\u03b9\u03b1 \u0395\u03cd\u03ba\u03b1\u03bc\u03c0\u03c4\u03b5\u03c2, LVT & \u03a5\u03c6. \u0395\u03c0\u03b9\u03ba\u03b1\u03bb\u03cd\u03c8\u03b5\u03b9\u03c2", "320209", "4706", "0.03", "0.01", "156.26"], "3": ["RDA - \u0395\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03ba\u03c5\u03c1\u03bf\u03b4\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2", "441561", "5731", "0.03", "0.01", "157.98"], "4": ["RDA - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "394512", "5917", "0.03", "0.02", "160.83"], "5": ["GDN - \u039e\u03cd\u03bb\u03b9\u03bd\u03b1 \u0394\u03ac\u03c0\u03b5\u03b4\u03b1", "348455", "4509", "0.03", "0.01", "154.58"], "6": ["GDN - \u0394\u03ac\u03c0\u03b5\u03b4\u03b1", "290384", "4736", "0.03", "0.02", "148.91"], "7": ["GDN - Remarketing Brand", "557630", "7828", "0.03", "0.01", "245.43"], "8": ["Search - Branded", "8852", "1502", "0.26", "0.17", "390.37"], "9": ["GDN - \u0395\u03bb\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03c6\u03c1\u03b1\u03b3\u03b9\u03c3\u03c4\u03b9\u03ba\u03ac", "347080", "4717", "0.03", "0.01", "155.22"], "10": ["GDN - \u03a3\u03c4\u03b5\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03ac", "330395", "5189", "0.03", "0.02", "157.21"], "11": ["YouTube - MAPEI - Corporate Video", "353838", "435", "1.36", "0.00", "593.26"], "12": ["RDA - \u0395\u03c0\u03b9\u03c7\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1", "354420", "4960", "0.03", "0.01", "156.62"], "13": ["RDA - \u039a\u03cc\u03bb\u03bb\u03b5\u03c2 \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "331405", "5131", "0.03", "0.02", "154.94"], "14": ["RDA - \u0391\u03c1\u03bc\u03bf\u03af \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "383454", "4669", "0.03", "0.01", "155.43"]}

Search - Εξωτερική Θερμομόνωση	34083	4070	0.38	0.12	1551.18
Search - Στεγάνωση	26530	2482	0.36	0.09	894.34
GDN - Προϊόντα για Εύκαμπτες, LVT & Υφ. Επικαλύψεις	320209	4706	0.03	0.01	156.26
RDA - Επισκευαστικά Σκυροδέματος	441561	5731	0.03	0.01	157.98
RDA - Εξωτερική Θερμομόνωση	394512	5917	0.03	0.02	160.83
GDN - Ξύλινα Δάπεδα	348455	4509	0.03	0.01	154.58
GDN - Δάπεδα	290384	4736	0.03	0.02	148.91
GDN - Remarketing Brand	557630	7828	0.03	0.01	245.43
Search - Branded	8852	1502	0.26	0.17	390.37
GDN - Ελαστικά Σφραγιστικά	347080	4717	0.03	0.01	155.22
GDN - Στεγανωτικά	330395	5189	0.03	0.02	157.21
YouTube - MAPEI - Corporate Video	353838	435	1.36	0.00	593.26
RDA - Επιχρίσματα	354420	4960	0.03	0.01	156.62
RDA - Κόλλες Πλακιδίων	331405	5131	0.03	0.02	154.94
RDA - Αρμοί Πλακιδίων	383454	4669	0.03	0.01	155.43

Performance Summary: