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Import Data for 2025-10

Google Traffic:

Facebook Total Reach:

Instagram Total Reach:

Total Facebook Followers:

Total Instagram Followers:

Facebook Reach:

2025-10-1	17
2025-10-2	8
2025-10-3	9
2025-10-4	10
2025-10-5	5
2025-10-6	13
2025-10-7	12
2025-10-8	11
2025-10-9	9
2025-10-10	8
2025-10-11	10
2025-10-12	7
2025-10-13	6
2025-10-14	9
2025-10-15	8
2025-10-16	15
2025-10-17	8
2025-10-18	15
2025-10-19	3
2025-10-20	5
2025-10-21	12
2025-10-22	14
2025-10-23	8
2025-10-24	9
2025-10-25	14
2025-10-26	12
2025-10-27	16
2025-10-28	8
2025-10-29	7
2025-10-30	16
2025-10-31	12

Instagram Reach:

2025-10-1	2
2025-10-2	1
2025-10-3	1
2025-10-4	5
2025-10-5	4
2025-10-6	2
2025-10-7	3
2025-10-8	2
2025-10-9	1
2025-10-10	1
2025-10-11	4
2025-10-12	1
2025-10-13	2
2025-10-14	1
2025-10-15	5
2025-10-16	3
2025-10-17	1
2025-10-18	1
2025-10-19	2
2025-10-20	1
2025-10-21	1
2025-10-22	0
2025-10-23	2
2025-10-24	3
2025-10-25	1
2025-10-26	2
2025-10-27	1
2025-10-28	4
2025-10-29	1
2025-10-30	4
2025-10-31	4

Facebook Audience:

Age	Male	Female
18-24	134	45
25-34	2537	1246
35-44	7835	2716
45-54	9527	3517
55-64	7034	3962
65+	3561	2404

Instagram Audience:

Age	Male	Female
18-24	74	11
25-34	593	158
35-44	994	228
45-54	744	186
55-64	320	81
65+	95	28

Cost Benefit Analysis:

Meta Campaigns:

{"0": ["New Traffic campaign insta 2025", "0", "-", "138.68", "111122", "63704"], "1": ["Traffic campaign on web", "584", "actions:omni_landing_page_view", "61.68", "44193", "18409"], "2": ["Reach insta 2025", "199604", "reach", "138.42", "410890", "199604"], "3": ["Reach FB 2025", "261971", "reach", "135.35", "401683", "261971"], "4": ["PAGE LIKES FB 2025", "251", "actions:like", "77.37", "89701", "30784"], "5": ["INSTAGRAM MAPELASTIC VIDEO THANOS", "14888", "actions:post_engagement", "20.00", "22427", "20436"], "6": ["VIDEO PINAKOTHIKI - ENGAGEMENT", "3944", "actions:post_engagement", "9.89", "13218", "8458"], "7": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u0397 Mapei Hellas \u03c3\u03c4\u03bf Action 24 TV!\"", "5099", "video_thruplay_watched_actions", "15.71", "26057", "16337"], "8": ["webinar Mapeguard", "86", "actions:post_engagement", "3.02", "1748", "1351"], "9": ["New Traffic webinar Mapeguard", "80", "actions:omni_landing_page_view", "5.23", "5370", "3690"]}

New Traffic campaign insta 2025	0	-	138.68	111122	63704
Traffic campaign on web	584	actions:omni_landing_page_view	61.68	44193	18409
Reach insta 2025	199604	reach	138.42	410890	199604
Reach FB 2025	261971	reach	135.35	401683	261971
PAGE LIKES FB 2025	251	actions:like	77.37	89701	30784
INSTAGRAM MAPELASTIC VIDEO THANOS	14888	actions:post_engagement	20.00	22427	20436
VIDEO PINAKOTHIKI - ENGAGEMENT	3944	actions:post_engagement	9.89	13218	8458
Δημοσίευση: "Η Mapei Hellas στο Action 24 TV!"	5099	video_thruplay_watched_actions	15.71	26057	16337
webinar Mapeguard	86	actions:post_engagement	3.02	1748	1351
New Traffic webinar Mapeguard	80	actions:omni_landing_page_view	5.23	5370	3690

Channels Traffic Share:

Display	25112	6.6963
Paid Search	6863	60.2703
Organic Search	6035	65.4051
Direct	5768	11.7616
Unassigned	1232	50.9464
Paid Social	535	17.4168
Referral	228	67.1140
Organic Social	131	28.3740
Paid Video	124	38.5968
Cross-network	91	51.8462
Organic Video	4	36.2500

Channels Sources Share:

{"0": ["google / cpc", "31279", "18"], "1": ["(direct) / (none)", "5662", "12"], "2": ["google / organic", "5150", "64"], "3": ["(not set)", "0", "53"], "4": ["fb / paid", "530", "18"], "5": ["bing / organic", "330", "78"], "6": ["4troxoi.gr / referral", "94", "95"], "7": ["mapei / qr-code", "91", "26"], "8": ["(data not available)", "91", "52"], "9": ["m.facebook.com / referral", "49", "15"], "10": ["l.facebook.com / referral", "38", "52"], "11": ["emea.search.yahoo.com / referral", "25", "0"], "12": ["mediaengine.atlassian.net / referral", "22", "95"], "13": ["chatgpt.com / referral", "17", "84"], "14": ["facebook.com / referral", "19", "4"], "15": ["duckduckgo / organic", "16", "121"], "16": ["pagead2.googlesyndication.com / referral", "13", "12"], "17": ["yahoo / organic", "13", "182"], "18": ["chatgpt.com / (not set)", "11", "20"], "19": ["6psamts.eltam.org / referral", "9", "11"], "20": ["bit.ly / referral", "10", "8"], "21": ["lm.facebook.com / referral", "7", "9"], "22": ["search.brave.com / referral", "6", "11"], "23": ["europost.gr / referral", "6", "53"], "24": ["ntp.msn.com / referral", "6", "211"], "25": ["ig / paid", "4", "0"], "26": ["youtube.com / referral", "4", "36"], "27": ["copilot.microsoft.com / referral", "3", "20"], "28": ["later-linkinbio / referral", "3", "14"], "29": ["linkedin.com / referral", "3", "181"], "30": ["syndicatedsearch.goog / referral", "3", "36"], "31": ["gr.search.yahoo.com / referral", "2", "68"], "32": ["imerodromos.gr / referral", "2", "56"], "33": ["ioannidis.com.gr / referral", "1", "1"], "34": ["keep.google.com / referral", "1", "31"], "35": ["megatv.com / referral", "2", "0"], "36": ["search-dre.dt.dbankcloud.com / referral", "2", "0"], "37": ["statics.teams.cdn.office.net / referral", "2", "112"], "38": ["tpc.googlesyndication.com / referral", "2", "1"], "39": ["vrisko.gr / referral", "2", "35"], "40": ["zougla.gr / referral", "2", "5"], "41": ["2025.eltam.org / referral", "1", "0"], "42": ["adclick.g.doubleclick.net / referral", "1", "0"], "43": ["amp-dw-com.cdn.ampproject.org / referral", "1", "327"], "44": ["arttech.gr / referral", "1", "0"], "45": ["dnews.gr / referral", "1", "10"], "46": ["doubao.com / referral", "1", "0"], "47": ["epiphanioubathandfloors.com / referral", "1", "62"], "48": ["games.gamesplaza.com / referral", "1", "1"], "49": ["garnethill.com / referral", "1", "0"], "50": ["googleads.g.doubleclick.net / referral", "1", "0"], "51": ["googleadservices.com / referral", "1", "73"], "52": ["imasdk.googleapis.com / referral", "1", "3"], "53": ["infomercatiesteri.it / referral", "1", "14"], "54": ["irodotosbc.com / referral", "1", "0"], "55": ["jobfind.gr / referral", "1", "15"], "56": ["kataskevesktirion.gr / referral", "1", "26"], "57": ["kcra.com / referral", "1", "11"], "58": ["mail.yahoo.com / referral", "1", "252"], "59": ["manageroftheyear.gr / referral", "1", "68"], "60": ["oceanhero.today / referral", "1", "170"], "61": ["pentapostagma.gr / referral", "1", "25"], "62": ["perplexity.ai / referral", "1", "12"], "63": ["personalizationmall.com / referral", "1", "0"], "64": ["viber.com / referral", "1", "3"], "65": ["weather.com / referral", "1", "1"], "66": ["webcrawler.com / referral", "1", "8"]}

google / cpc	31279	18
(direct) / (none)	5662	12
google / organic	5150	64
(not set)	0	53
fb / paid	530	18
bing / organic	330	78
4troxoi.gr / referral	94	95
mapei / qr-code	91	26
(data not available)	91	52
m.facebook.com / referral	49	15
l.facebook.com / referral	38	52
emea.search.yahoo.com / referral	25	0
mediaengine.atlassian.net / referral	22	95
chatgpt.com / referral	17	84
facebook.com / referral	19	4
duckduckgo / organic	16	121
pagead2.googlesyndication.com / referral	13	12
yahoo / organic	13	182
chatgpt.com / (not set)	11	20
6psamts.eltam.org / referral	9	11
bit.ly / referral	10	8
lm.facebook.com / referral	7	9
search.brave.com / referral	6	11
europost.gr / referral	6	53
ntp.msn.com / referral	6	211
ig / paid	4	0
youtube.com / referral	4	36
copilot.microsoft.com / referral	3	20
later-linkinbio / referral	3	14
linkedin.com / referral	3	181
syndicatedsearch.goog / referral	3	36
gr.search.yahoo.com / referral	2	68
imerodromos.gr / referral	2	56
ioannidis.com.gr / referral	1	1
keep.google.com / referral	1	31
megatv.com / referral	2	0
search-dre.dt.dbankcloud.com / referral	2	0
statics.teams.cdn.office.net / referral	2	112
tpc.googlesyndication.com / referral	2	1
vrisko.gr / referral	2	35
zougla.gr / referral	2	5
2025.eltam.org / referral	1	0
adclick.g.doubleclick.net / referral	1	0
amp-dw-com.cdn.ampproject.org / referral	1	327
arttech.gr / referral	1	0
dnews.gr / referral	1	10
doubao.com / referral	1	0
epiphanioubathandfloors.com / referral	1	62
games.gamesplaza.com / referral	1	1
garnethill.com / referral	1	0
googleads.g.doubleclick.net / referral	1	0
googleadservices.com / referral	1	73
imasdk.googleapis.com / referral	1	3
infomercatiesteri.it / referral	1	14
irodotosbc.com / referral	1	0
jobfind.gr / referral	1	15
kataskevesktirion.gr / referral	1	26
kcra.com / referral	1	11
mail.yahoo.com / referral	1	252
manageroftheyear.gr / referral	1	68
oceanhero.today / referral	1	170
pentapostagma.gr / referral	1	25
perplexity.ai / referral	1	12
personalizationmall.com / referral	1	0
viber.com / referral	1	3
weather.com / referral	1	1
webcrawler.com / referral	1	8

Google Ads (Campaign Report):

{"0": ["GDN - Remarketing Brand", "747283", "9530", "0.03", "0.01", "294.77"], "1": ["Search - Branded", "11601", "2046", "0.19", "0.18", "384.54"], "2": ["GDN - \u03a3\u03c4\u03b5\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03ac", "383474", "5949", "0.03", "0.02", "199.96"], "3": ["Demand Gen | \u0391\u03c1\u03bc\u03bf\u03af \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "0", "0", "0.00", "0.00", "0.00"], "4": ["RDA - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "431939", "5721", "0.03", "0.01", "151.41"], "5": ["RDA - \u0395\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03ba\u03c5\u03c1\u03bf\u03b4\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2", "968452", "11158", "0.02", "0.01", "245.68"], "6": ["RDA - \u0394\u03bf\u03bc\u03b9\u03ba\u03ac \u03a5\u03bb\u03b9\u03ba\u03ac", "504828", "6569", "0.03", "0.01", "198.42"], "7": ["Demand Gen | \u039a\u03cc\u03bb\u03bb\u03b5\u03c2 \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "0", "0", "0.00", "0.00", "0.00"], "8": ["DSA | MAPEI", "53319", "5764", "0.22", "0.11", "1282.38"]}

GDN - Remarketing Brand	747283	9530	0.03	0.01	294.77
Search - Branded	11601	2046	0.19	0.18	384.54
GDN - Στεγανωτικά	383474	5949	0.03	0.02	199.96
Demand Gen \| Αρμοί Πλακιδίων	0	0	0.00	0.00	0.00
RDA - Εξωτερική Θερμομόνωση	431939	5721	0.03	0.01	151.41
RDA - Επισκευαστικά Σκυροδέματος	968452	11158	0.02	0.01	245.68
RDA - Δομικά Υλικά	504828	6569	0.03	0.01	198.42
Demand Gen \| Κόλλες Πλακιδίων	0	0	0.00	0.00	0.00
DSA \| MAPEI	53319	5764	0.22	0.11	1282.38

Performance Summary: