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Import Data for 2023-10

Google Traffic:

Facebook Total Reach:

Instagram Total Reach:

Total Facebook Followers:

Total Instagram Followers:

Facebook Reach:

2023-10-1	0
2023-10-2	2
2023-10-3	0
2023-10-4	1
2023-10-5	1
2023-10-6	0
2023-10-7	0
2023-10-8	2
2023-10-9	2
2023-10-10	1
2023-10-11	6
2023-10-12	0
2023-10-13	0
2023-10-14	0
2023-10-15	0
2023-10-16	1
2023-10-17	2
2023-10-18	3
2023-10-19	1
2023-10-20	0
2023-10-21	0
2023-10-22	2
2023-10-23	0
2023-10-24	1
2023-10-25	4
2023-10-26	1
2023-10-27	4
2023-10-28	0
2023-10-29	0
2023-10-30	0
2023-10-31	0

Instagram Reach:

2023-10-1	2
2023-10-2	3
2023-10-3	2
2023-10-4	1
2023-10-5	11
2023-10-6	5
2023-10-7	4
2023-10-8	1
2023-10-9	2
2023-10-10	1
2023-10-11	1
2023-10-12	0
2023-10-13	0
2023-10-14	1
2023-10-15	2
2023-10-16	2
2023-10-17	7
2023-10-18	5
2023-10-19	2
2023-10-20	5
2023-10-21	3
2023-10-22	0
2023-10-23	1
2023-10-24	1
2023-10-25	1
2023-10-26	2
2023-10-27	1
2023-10-28	2
2023-10-29	1
2023-10-30	0
2023-10-31	1

Facebook Audience:

Age	Male	Female
18-24	162	81
25-34	2878	1419
35-44	7944	2716
45-54	8674	3445
55-64	5958	3729
65+	2148	1378

Instagram Audience:

Age	Male	Female
18-24	60	20
25-34	392	115
35-44	690	164
45-54	440	93
55-64	150	38
65+	46	4

Cost Benefit Analysis:

Meta Campaigns:

{"0": ["TIK TOK - Traffic Campaign", "1148", "actions:link_click", "93.11", "117688", "74703"], "1": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \u0392\u03c1\u03bf\u03c7\u03ae; \u03a4\u03b1\u03c1\u03ac\u03c4\u03c3\u03b5\u03c2 \u03bc\u03b5 \u03c1\u03c9\u03b3\u03bc\u03ad\u03c2; \u0394\u03b9\u03b5\u03af\u03c3\u03b4\u03c5\u03c3\u03b7...", "30", "actions:post_engagement", "0.34", "338", "326"], "2": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \u0397 #MapeiHellas \u03ae\u03c1\u03b8\u03b5 \u03ba\u03b1\u03b9 \u03c3\u03c4\u03bf \u03a4iK ToK!", "170", "actions:post_engagement", "6.99", "1632", "783"], "3": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \u039a\u03b1\u03b9 \u03bf Tony \u03b1\u03c0\u03bb\u03ce\u03bd\u03b5\u03b9\u2026. \u03a3\u03bf\u03b2\u03ac #mapei \ud83d\ude09", "4177", "actions:post_engagement", "36.81", "40490", "23379"], "4": ["SFINOS - Post Engagement", "2533", "actions:post_engagement", "99.28", "52828", "28293"], "5": ["SFINOS - Reach", "207670", "reach", "76.77", "336617", "207670"], "6": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: H \u03c0\u03b9\u03bf \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ae\u03c2 \u03ba\u03cc\u03bb\u03bb\u03b1 \u03c4\u03b7\u03c2 \u03b1\u03b3\u03bf\u03c1\u03ac\u03c2 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b7\u03bd...", "71", "actions:link_click", "7.00", "7970", "4921"], "7": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \u03a3\u03c0\u03b1\u03c4\u03bf\u03c5\u03bb\u03ac\u03c1\u03b9\u03c3\u03bc\u03b1 \u03c6\u03af\u03bd\u03bf", "7", "328", "0.04", "5595", "0"], "8": ["PLANITOP INSTAGRAM", "306", "actions:post_engagement", "19.22", "2449", "2095"], "9": ["New Traffic - Instagram Planitop", "129", "actions:visit_instagram_profile", "17.27", "18284", "13164"], "10": ["KERAFLEX MAXI S1 INSTAGRAM \u2013 Copy", "359", "actions:post_engagement", "19.22", "3210", "2796"], "11": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \u03a4\u03b7 \u0394\u03b5\u03c5\u03c4\u03ad\u03c1\u03b1 16 \u039f\u03ba\u03c4\u03c9\u03b2\u03c1\u03af\u03bf\u03c5 2023", "7", "971", "0.04", "15515", "0"], "12": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \u0397 \u03b5\u03c6\u03b1\u03c1\u03bc\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5 \u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03bf\u03c2 \u03b8\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7\u03c2 \u03c4\u03b7\u03c2 #mapei...", "1148", "video_thruplay_watched_actions", "8.00", "5937", "4305"], "13": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \u0394\u03b9\u03b1\u03b2\u03ac\u03c3\u03c4\u03b5 \u03c3\u03c4\u03bf \u03c0\u03b1\u03c1\u03b1\u03ba\u03ac\u03c4\u03c9 \u03ac\u03c1\u03b8\u03c1\u03bf \u03c4\u03bf\u03c5 \u0392\u03b1\u03b3\u03b3\u03ad\u03bb\u03b7 \u03a7\u03bf\u03c5\u03bb\u03b9\u03b1\u03c1\u03ac...", "187", "actions:post_engagement", "7.00", "4751", "4021"]}

TIK TOK - Traffic Campaign	1148	actions:link_click	93.11	117688	74703
Δημοσίευση: Βροχή; Ταράτσες με ρωγμές; Διείσδυση...	30	actions:post_engagement	0.34	338	326
Δημοσίευση: Η #MapeiHellas ήρθε και στο ΤiK ToK!	170	actions:post_engagement	6.99	1632	783
Δημοσίευση: Και ο Tony απλώνει…. Σοβά #mapei 😉	4177	actions:post_engagement	36.81	40490	23379
SFINOS - Post Engagement	2533	actions:post_engagement	99.28	52828	28293
SFINOS - Reach	207670	reach	76.77	336617	207670
Δημοσίευση: H πιο δημοφιλής κόλλα της αγοράς έχει την...	71	actions:link_click	7.00	7970	4921
Δημοσίευση: Σπατουλάρισμα φίνο	7	328	0.04	5595	0
PLANITOP INSTAGRAM	306	actions:post_engagement	19.22	2449	2095
New Traffic - Instagram Planitop	129	actions:visit_instagram_profile	17.27	18284	13164
KERAFLEX MAXI S1 INSTAGRAM – Copy	359	actions:post_engagement	19.22	3210	2796
Δημοσίευση: Τη Δευτέρα 16 Οκτωβρίου 2023	7	971	0.04	15515	0
Δημοσίευση: Η εφαρμογή του συστήματος θερμομόνωσης της #mapei...	1148	video_thruplay_watched_actions	8.00	5937	4305
Δημοσίευση: Διαβάστε στο παρακάτω άρθρο του Βαγγέλη Χουλιαρά...	187	actions:post_engagement	7.00	4751	4021

Channels Traffic Share:

Paid Search	39501	16.4847
Direct	7576	18.2307
Organic Search	5977	81.5565
Display	948	4.7511
Referral	181	65.6630
Unassigned	182	36.8901
Organic Social	177	40.7684
Organic Video	2	266.5000

Channels Sources Share:

{"0": ["google / cpc", "39501", "16"], "1": ["(direct) / (none)", "7576", "18"], "2": ["google / organic", "5727", "80"], "3": ["programmatic-video / cpm", "948", "5"], "4": ["(not set)", "142", "37"], "5": ["bing / organic", "208", "111"], "6": ["vrisko.gr / referral", "61", "64"], "7": ["m.facebook.com / referral", "55", "36"], "8": ["kataskevesktirion.gr / referral", "47", "84"], "9": ["l.facebook.com / referral", "68", "62"], "10": ["lm.facebook.com / referral", "40", "21"], "11": ["mapei / qr-code", "40", "38"], "12": ["epiphaniou.com / referral", "22", "99"], "13": ["yahoo / organic", "27", "184"], "14": ["xo.gr / referral", "15", "77"], "15": ["googleads.g.doubleclick.net / referral", "11", "4"], "16": ["facebook.com / referral", "8", "0"], "17": ["duckduckgo / organic", "4", "43"], "18": ["googleadservices.com / referral", "3", "0"], "19": ["linkedin.com / referral", "3", "15"], "20": ["4green.gr / referral", "4", "26"], "21": ["adclick.g.doubleclick.net / referral", "2", "0"], "22": ["linkin.bio / social", "2", "34"], "23": ["xd.adobe.com / referral", "6", "42"], "24": ["youtube.com / referral", "2", "267"], "25": ["adwords.corp.google.com / referral", "1", "205"], "26": ["conmat.gr / referral", "1", "8"], "27": ["emea.search.yahoo.com / referral", "2", "0"], "28": ["inventory.zoho.eu / referral", "1", "11"], "29": ["ioannidis.com.gr / referral", "1", "0"], "30": ["issuu.com / referral", "1", "4"], "31": ["lens.google.com / referral", "1", "37"], "32": ["lnkd.in / referral", "1", "56"], "33": ["mail.google.com / referral", "1", "6"], "34": ["oikosynthesi.gr / referral", "1", "27"], "35": ["sev.org.gr / referral", "1", "12"], "36": ["sg.search.yahoo.com / referral", "2", "0"], "37": ["stitchfix.com / referral", "1", "0"], "38": ["urlsand.esvalabs.com / referral", "1", "27"], "39": ["yandex.eu / referral", "1", "1024"]}

google / cpc	39501	16
(direct) / (none)	7576	18
google / organic	5727	80
programmatic-video / cpm	948	5
(not set)	142	37
bing / organic	208	111
vrisko.gr / referral	61	64
m.facebook.com / referral	55	36
kataskevesktirion.gr / referral	47	84
l.facebook.com / referral	68	62
lm.facebook.com / referral	40	21
mapei / qr-code	40	38
epiphaniou.com / referral	22	99
yahoo / organic	27	184
xo.gr / referral	15	77
googleads.g.doubleclick.net / referral	11	4
facebook.com / referral	8	0
duckduckgo / organic	4	43
googleadservices.com / referral	3	0
linkedin.com / referral	3	15
4green.gr / referral	4	26
adclick.g.doubleclick.net / referral	2	0
linkin.bio / social	2	34
xd.adobe.com / referral	6	42
youtube.com / referral	2	267
adwords.corp.google.com / referral	1	205
conmat.gr / referral	1	8
emea.search.yahoo.com / referral	2	0
inventory.zoho.eu / referral	1	11
ioannidis.com.gr / referral	1	0
issuu.com / referral	1	4
lens.google.com / referral	1	37
lnkd.in / referral	1	56
mail.google.com / referral	1	6
oikosynthesi.gr / referral	1	27
sev.org.gr / referral	1	12
sg.search.yahoo.com / referral	2	0
stitchfix.com / referral	1	0
urlsand.esvalabs.com / referral	1	27
yandex.eu / referral	1	1024

Google Ads (Campaign Report):

{"0": ["RDA - \u0395\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03ba\u03c5\u03c1\u03bf\u03b4\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2", "252294", "5306", "0.02", "2.10", "100.80"], "1": ["RDA - \u0394\u03bf\u03bc\u03b9\u03ba\u03ac \u03a5\u03bb\u03b9\u03ba\u03ac", "344456", "9942", "0.02", "2.89", "211.44"], "2": ["RDA - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "678620", "18532", "0.02", "2.73", "407.01"], "3": ["Search - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "19712", "2121", "0.31", "10.76", "652.17"], "4": ["GDN - Corporate", "423685", "10148", "0.03", "2.40", "292.56"], "5": ["Search - \u03a3\u03c4\u03b5\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7", "21341", "1879", "0.26", "8.80", "488.86"], "6": ["GDN - \u03a3\u03c4\u03b5\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03ac", "539242", "15059", "0.02", "2.79", "302.69"], "7": ["Search - Branded", "10049", "1651", "0.30", "16.43", "490.75"], "8": ["Search - \u039a\u03cc\u03bb\u03bb\u03b5\u03c2 \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "12380", "1038", "0.31", "8.38", "319.93"], "9": ["Search - \u0394\u03bf\u03bc\u03b9\u03ba\u03ac \u03a5\u03bb\u03b9\u03ba\u03ac", "13453", "903", "0.36", "6.71", "320.59"], "10": ["Search - \u0395\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03ae - \u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03a3\u03ba\u03c5\u03c1\u03bf\u03b4\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2", "18452", "639", "0.25", "3.46", "157.71"], "11": ["Search - \u0395\u03c0\u03b9\u03c7\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1", "18109", "968", "0.49", "5.35", "473.87"], "12": ["GDN - Custom Audience Competitors", "0", "0", "0.00", "0.00", "0.00"], "13": ["RDA - \u0395\u03c0\u03b9\u03c7\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1", "455283", "13457", "0.02", "2.96", "308.06"], "14": ["RDA - \u039a\u03cc\u03bb\u03bb\u03b5\u03c2 \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "278790", "8550", "0.02", "3.07", "199.56"]}

RDA - Επισκευαστικά Σκυροδέματος	252294	5306	0.02	2.10	100.80
RDA - Δομικά Υλικά	344456	9942	0.02	2.89	211.44
RDA - Εξωτερική Θερμομόνωση	678620	18532	0.02	2.73	407.01
Search - Εξωτερική Θερμομόνωση	19712	2121	0.31	10.76	652.17
GDN - Corporate	423685	10148	0.03	2.40	292.56
Search - Στεγάνωση	21341	1879	0.26	8.80	488.86
GDN - Στεγανωτικά	539242	15059	0.02	2.79	302.69
Search - Branded	10049	1651	0.30	16.43	490.75
Search - Κόλλες Πλακιδίων	12380	1038	0.31	8.38	319.93
Search - Δομικά Υλικά	13453	903	0.36	6.71	320.59
Search - Επισκευή - Προστασία Σκυροδέματος	18452	639	0.25	3.46	157.71
Search - Επιχρίσματα	18109	968	0.49	5.35	473.87
GDN - Custom Audience Competitors	0	0	0.00	0.00	0.00
RDA - Επιχρίσματα	455283	13457	0.02	2.96	308.06
RDA - Κόλλες Πλακιδίων	278790	8550	0.02	3.07	199.56

Performance Summary: