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Import Data for 2023-12

Google Traffic:

Facebook Total Reach:

Instagram Total Reach:

Total Facebook Followers:

Total Instagram Followers:

Facebook Reach:

2023-12-1	9
2023-12-2	12
2023-12-3	9
2023-12-4	6
2023-12-5	13
2023-12-6	9
2023-12-7	2
2023-12-8	2
2023-12-9	0
2023-12-10	0
2023-12-11	0
2023-12-13	0
2023-12-14	0
2023-12-15	4
2023-12-16	1
2023-12-17	0
2023-12-18	3
2023-12-19	1
2023-12-20	0
2023-12-21	2
2023-12-22	1
2023-12-23	1
2023-12-24	0
2023-12-25	0
2023-12-26	0
2023-12-27	0
2023-12-28	0
2023-12-29	0
2023-12-30	0
2023-12-31	0
2023-12-12	1

Instagram Reach:

2023-12-1	2
2023-12-2	1
2023-12-3	3
2023-12-4	1
2023-12-5	1
2023-12-6	1
2023-12-7	0
2023-12-8	3
2023-12-9	0
2023-12-10	1
2023-12-11	4
2023-12-13	0
2023-12-14	0
2023-12-15	0
2023-12-16	2
2023-12-17	2
2023-12-18	4
2023-12-19	2
2023-12-20	0
2023-12-21	2
2023-12-22	1
2023-12-23	0
2023-12-24	2
2023-12-25	0
2023-12-26	2
2023-12-27	1
2023-12-28	2
2023-12-29	0
2023-12-30	1
2023-12-31	2
2023-12-12	2

Facebook Audience:

Age	Male	Female
18-24	163	81
25-34	2852	1385
35-44	8026	2730
45-54	8678	3422
55-64	6030	3748
65+	2200	1426

Instagram Audience:

Age	Male	Female
18-24	61	20
25-34	404	123
35-44	699	161
45-54	461	98
55-64	159	34
65+	45	5

Cost Benefit Analysis:

Meta Campaigns:

{"0": ["TIK TOK - Traffic Campaign", "1057", "1057", "93.05", "94643", "53374"], "1": ["SFINOS - Reach", "5853", "5853", "1.32", "5975", "5853"], "2": ["post engagement insta 14-21/11", "669", "669", "41.19", "21499", "13723"], "3": ["Reach 14/11 insta&fb", "40056", "40056", "13.70", "49323", "40056"], "4": ["New Traffic campaign insta 14/11", "320", "320", "30.86", "24239", "15932"], "5": ["fb page likes followers", "59", "59", "13.33", "9484", "6121"], "6": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u0393\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf, \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03c4\u03b5 \u03c4\u03b7...\"", "864", "864", "8.00", "8573", "5817"], "7": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u03a3\u03c0\u03ac\u03c4\u03bf\u03c5\u03bb\u03b1, \u03bd\u03b5\u03c1\u03cc \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bc\u03b9\u03ba\u03c4\u03ae\u03c1\u03b1!\"", "338", "338", "20.00", "23728", "14000"], "8": ["Instagram - numbers \u2013 Copy", "358", "358", "24.92", "1108", "800"], "9": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"\u03a3\u03c0\u03ac\u03c4\u03bf\u03c5\u03bb\u03b1, \u03bd\u03b5\u03c1\u03cc \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03bc\u03b9\u03ba\u03c4\u03ae\u03c1\u03b1!\"", "330", "330", "10.00", "8877", "5079"], "10": ["Instagram - Ultralite \u2013 Copy 2", "258", "258", "14.74", "2203", "1656"], "11": ["\u0394\u03b7\u03bc\u03bf\u03c3\u03af\u03b5\u03c5\u03c3\u03b7: \"K\u03cc\u03bb\u03bb\u03b5\u03c2 \u03c0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1 #ultralite...\"", "525", "525", "20.00", "18150", "11628"]}

TIK TOK - Traffic Campaign	1057	1057	93.05	94643	53374
SFINOS - Reach	5853	5853	1.32	5975	5853
post engagement insta 14-21/11	669	669	41.19	21499	13723
Reach 14/11 insta&fb	40056	40056	13.70	49323	40056
New Traffic campaign insta 14/11	320	320	30.86	24239	15932
fb page likes followers	59	59	13.33	9484	6121
Δημοσίευση: "Για περισσότερα βίντεο, ακολουθήστε τη..."	864	864	8.00	8573	5817
Δημοσίευση: "Σπάτουλα, νερό και αναμικτήρα!"	338	338	20.00	23728	14000
Instagram - numbers – Copy	358	358	24.92	1108	800
Δημοσίευση: "Σπάτουλα, νερό και αναμικτήρα!"	330	330	10.00	8877	5079
Instagram - Ultralite – Copy 2	258	258	14.74	2203	1656
Δημοσίευση: "Kόλλες πλακιδίων με την τεχνολογία #ultralite..."	525	525	20.00	18150	11628

Channels Traffic Share:

Paid Search	21430	19.0642
Direct	4878	16.5748
Organic Search	3782	69.8347
Organic Social	691	43.3893
Referral	221	38.8552
Unassigned	96	96.9271
Organic Video	20	21.5000
Display	17	0.0588

Channels Sources Share:

{"0": ["google / cpc", "21430", "19"], "1": ["(direct) / (none)", "4878", "17"], "2": ["google / organic", "3627", "69"], "3": ["m.facebook.com / referral", "316", "33"], "4": ["instagram.com / referral", "180", "42"], "5": ["bing / organic", "152", "74"], "6": ["(not set)", "71", "125"], "7": ["l.facebook.com / referral", "103", "93"], "8": ["lm.facebook.com / referral", "61", "36"], "9": ["alphatv.gr / referral", "35", "14"], "10": ["megatv.com / referral", "32", "5"], "11": ["vrisko.gr / referral", "31", "49"], "12": ["xo.gr / referral", "19", "35"], "13": ["epiphaniou.com / referral", "21", "116"], "14": ["star.gr / referral", "17", "4"], "15": ["youtube.com / referral", "17", "24"], "16": ["kataskevesktirion.gr / referral", "15", "72"], "17": ["mapei / qr-code", "25", "18"], "18": ["facebook.com / referral", "14", "0"], "19": ["yahoo / organic", "11", "233"], "20": ["googleads.g.doubleclick.net / referral", "10", "2"], "21": ["antenna.gr / referral", "8", "2"], "22": ["programmatic-video / cpm", "17", "0"], "23": ["linkedin.com / referral", "11", "22"], "24": ["l.instagram.com / referral", "4", "0"], "25": ["m.youtube.com / referral", "3", "8"], "26": ["urlsand.esvalabs.com / referral", "12", "149"], "27": ["4green.gr / referral", "3", "16"], "28": ["mapei.gr / referral", "3", "40"], "29": ["news.google.com / referral", "2", "1"], "30": ["at.search.yahoo.com / referral", "1", "9"], "31": ["daouoffice.com / referral", "1", "0"], "32": ["duckduckgo / organic", "1", "5"], "33": ["emea.search.yahoo.com / referral", "2", "18"], "34": ["episkeves2.civil.upatras.gr / referral", "1", "9"], "35": ["google.com / referral", "3", "0"], "36": ["googleadservices.com / referral", "1", "3"], "37": ["infowoman.gr / referral", "1", "0"], "38": ["ioannidis.com.gr / referral", "1", "122"], "39": ["issuu.com / referral", "1", "39"], "40": ["l.messenger.com / referral", "1", "17"], "41": ["postcrossing.com / referral", "1", "0"], "42": ["statics.teams.cdn.office.net / referral", "2", "9"], "43": ["wethrift.com / referral", "1", "0"], "44": ["books.zoho.eu / referral", "2", "0"]}

google / cpc	21430	19
(direct) / (none)	4878	17
google / organic	3627	69
m.facebook.com / referral	316	33
instagram.com / referral	180	42
bing / organic	152	74
(not set)	71	125
l.facebook.com / referral	103	93
lm.facebook.com / referral	61	36
alphatv.gr / referral	35	14
megatv.com / referral	32	5
vrisko.gr / referral	31	49
xo.gr / referral	19	35
epiphaniou.com / referral	21	116
star.gr / referral	17	4
youtube.com / referral	17	24
kataskevesktirion.gr / referral	15	72
mapei / qr-code	25	18
facebook.com / referral	14	0
yahoo / organic	11	233
googleads.g.doubleclick.net / referral	10	2
antenna.gr / referral	8	2
programmatic-video / cpm	17	0
linkedin.com / referral	11	22
l.instagram.com / referral	4	0
m.youtube.com / referral	3	8
urlsand.esvalabs.com / referral	12	149
4green.gr / referral	3	16
mapei.gr / referral	3	40
news.google.com / referral	2	1
at.search.yahoo.com / referral	1	9
daouoffice.com / referral	1	0
duckduckgo / organic	1	5
emea.search.yahoo.com / referral	2	18
episkeves2.civil.upatras.gr / referral	1	9
google.com / referral	3	0
googleadservices.com / referral	1	3
infowoman.gr / referral	1	0
ioannidis.com.gr / referral	1	122
issuu.com / referral	1	39
l.messenger.com / referral	1	17
postcrossing.com / referral	1	0
statics.teams.cdn.office.net / referral	2	9
wethrift.com / referral	1	0
books.zoho.eu / referral	2	0

Google Ads (Campaign Report):

{"0": ["Search - \u03a3\u03c4\u03b5\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7", "9761", "936", "0.26", "9.59", "239.18"], "1": ["Search - \u0395\u03c0\u03b9\u03c7\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1", "6978", "428", "0.55", "6.13", "234.65"], "2": ["Search - \u0391\u03c1\u03bc\u03bf\u03af \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "0", "0", "0.00", "0.00", "0.00"], "3": ["Search - Branded", "5674", "1106", "0.27", "19.49", "295.54"], "4": ["RDA - \u0395\u03c0\u03b9\u03c7\u03c1\u03af\u03c3\u03bc\u03b1\u03c4\u03b1", "239934", "6286", "0.02", "2.62", "143.12"], "5": ["RDA - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "384152", "10022", "0.02", "2.61", "192.14"], "6": ["RDA - \u039a\u03cc\u03bb\u03bb\u03b5\u03c2 \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "109641", "3748", "0.03", "3.42", "94.08"], "7": ["RDA - \u0394\u03bf\u03bc\u03b9\u03ba\u03ac \u03a5\u03bb\u03b9\u03ba\u03ac", "134079", "3702", "0.03", "2.76", "95.14"], "8": ["Search - \u0395\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03ae - \u03a0\u03c1\u03bf\u03c3\u03c4\u03b1\u03c3\u03af\u03b1 \u03a3\u03ba\u03c5\u03c1\u03bf\u03b4\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2", "9284", "402", "0.34", "4.33", "136.57"], "9": ["RDA - \u0391\u03c1\u03bc\u03bf\u03af \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "4715", "20", "0.11", "0.42", "2.28"], "10": ["RDA - \u0395\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03ba\u03c5\u03c1\u03bf\u03b4\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2", "132076", "2871", "0.02", "2.17", "46.40"], "11": ["Search - \u039a\u03cc\u03bb\u03bb\u03b5\u03c2 \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "7475", "544", "0.28", "7.28", "152.21"], "12": ["Search - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "10708", "1154", "0.27", "10.78", "314.85"], "13": ["GDN - \u03a3\u03c4\u03b5\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03ac", "140087", "7369", "0.02", "5.26", "144.16"], "14": ["Search - \u0394\u03bf\u03bc\u03b9\u03ba\u03ac \u03a5\u03bb\u03b9\u03ba\u03ac", "7837", "587", "0.32", "7.49", "189.28"]}

Search - Στεγάνωση	9761	936	0.26	9.59	239.18
Search - Επιχρίσματα	6978	428	0.55	6.13	234.65
Search - Αρμοί Πλακιδίων	0	0	0.00	0.00	0.00
Search - Branded	5674	1106	0.27	19.49	295.54
RDA - Επιχρίσματα	239934	6286	0.02	2.62	143.12
RDA - Εξωτερική Θερμομόνωση	384152	10022	0.02	2.61	192.14
RDA - Κόλλες Πλακιδίων	109641	3748	0.03	3.42	94.08
RDA - Δομικά Υλικά	134079	3702	0.03	2.76	95.14
Search - Επισκευή - Προστασία Σκυροδέματος	9284	402	0.34	4.33	136.57
RDA - Αρμοί Πλακιδίων	4715	20	0.11	0.42	2.28
RDA - Επισκευαστικά Σκυροδέματος	132076	2871	0.02	2.17	46.40
Search - Κόλλες Πλακιδίων	7475	544	0.28	7.28	152.21
Search - Εξωτερική Θερμομόνωση	10708	1154	0.27	10.78	314.85
GDN - Στεγανωτικά	140087	7369	0.02	5.26	144.16
Search - Δομικά Υλικά	7837	587	0.32	7.49	189.28

Performance Summary: