MarketInsights Backend

Sectors

Settings / Data / Translations / Players / Extra Segments / Reports / Intelligence

Intelligence

Import Data for 2025-12

Google Traffic:

Facebook Total Reach:

Instagram Total Reach:

Total Facebook Followers:

Total Instagram Followers:

Facebook Reach:

2025-12-1	5
2025-12-2	8
2025-12-3	6
2025-12-4	9
2025-12-5	6
2025-12-6	9
2025-12-7	7
2025-12-8	14
2025-12-9	8
2025-12-10	2
2025-12-11	5
2025-12-12	19
2025-12-13	9
2025-12-14	11
2025-12-15	8
2025-12-16	10
2025-12-17	10
2025-12-18	2
2025-12-19	5
2025-12-20	11
2025-12-21	7
2025-12-22	10
2025-12-23	8
2025-12-24	9
2025-12-25	10
2025-12-26	10
2025-12-27	11
2025-12-28	8
2025-12-29	12
2025-12-30	11
2025-12-31	5

Instagram Reach:

2025-12-1	4
2025-12-2	2
2025-12-3	3
2025-12-4	2
2025-12-5	6
2025-12-6	1
2025-12-7	4
2025-12-8	2
2025-12-9	1
2025-12-10	1
2025-12-11	2
2025-12-12	2
2025-12-13	2
2025-12-14	1
2025-12-15	1
2025-12-16	3
2025-12-17	2
2025-12-18	4
2025-12-19	0
2025-12-20	1
2025-12-21	1
2025-12-22	3
2025-12-23	0
2025-12-24	1
2025-12-25	1
2025-12-26	2
2025-12-27	2
2025-12-28	1
2025-12-29	2
2025-12-30	2
2025-12-31	2

Facebook Audience:

Age	Male	Female
18-24	135	45
25-34	2515	1213
35-44	7816	2740
45-54	9568	3504
55-64	7142	3953
65+	3773	2515

Instagram Audience:

Age	Male	Female
18-24	76	7
25-34	604	159
35-44	1030	231
45-54	766	199
55-64	329	90
65+	98	25

Cost Benefit Analysis:

Meta Campaigns:

New Traffic campaign insta 2025	818	profile_visit_view	92.67	78862	40199
Traffic campaign on web	451	actions:omni_landing_page_view	68.07	36361	15256
Reach insta 2025	147469	reach	126.16	408684	147469
Reach FB 2025	201336	reach	77.46	270023	201336
PAGE LIKES FB 2025	236	actions:like	61.63	43554	20895

Channels Traffic Share:

Cross-network	17563	8.1258
Display	13909	4.6967
Direct	6415	14.1176
Organic Search	3897	71.0973
Paid Search	3552	51.1804
Unassigned	57	29.5991
Paid Social	334	7.2066
Organic Social	96	20.4639
Referral	90	74.0638
Paid Video	93	34.0430
Organic Video	8	27.3750

Channels Sources Share:

{"0": ["google / cpc", "34529", "11"], "1": ["(direct) / (none)", "6415", "14"], "2": ["google / organic", "3666", "70"], "3": ["(not set)", "0", "29"], "4": ["fb / paid", "330", "7"], "5": ["bing / organic", "189", "77"], "6": ["(data not available)", "47", "51"], "7": ["m.facebook.com / referral", "46", "15"], "8": ["mapei / qr-code", "46", "25"], "9": ["zougla.gr / referral", "30", "39"], "10": ["ntp.msn.com / referral", "18", "134"], "11": ["facebook.com / referral", "19", "2"], "12": ["statics.teams.cdn.office.net / referral", "14", "12"], "13": ["l.facebook.com / referral", "14", "29"], "14": ["yahoo / organic", "9", "227"], "15": ["chatgpt.com / (not set)", "10", "94"], "16": ["mediaengine.atlassian.net / referral", "9", "380"], "17": ["l.instagram.com / referral", "7", "92"], "18": ["qwant.com / organic", "7", "194"], "19": ["youtube.com / referral", "6", "37"], "20": ["chatgpt.com / referral", "4", "37"], "21": ["duckduckgo / organic", "5", "315"], "22": ["syndicatedsearch.goog / referral", "5", "20"], "23": ["ecosia.org / organic", "3", "36"], "24": ["ig / paid", "4", "0"], "25": ["emea.search.yahoo.com / referral", "3", "47"], "26": ["instagram.com / referral", "3", "0"], "27": ["lm.facebook.com / referral", "3", "33"], "28": ["bit.ly / referral", "2", "34"], "29": ["blackle.com / referral", "2", "32"], "30": ["customization-dream-1393.lightning.force.com / referral", "2", "191"], "31": ["eortologio.net / referral", "2", "0"], "32": ["epiphanioubathandfloors.com / referral", "2", "12"], "33": ["googleads.g.doubleclick.net / referral", "2", "0"], "34": ["googleadservices.com / referral", "2", "0"], "35": ["gr.search.yahoo.com / referral", "2", "53"], "36": ["linkedin.com / referral", "2", "0"], "37": ["m.youtube.com / referral", "2", "0"], "38": ["pagead2.googlesyndication.com / referral", "2", "0"], "39": ["6psamts.eltam.org / referral", "1", "5"], "40": ["copilot.microsoft.com / referral", "1", "110"], "41": ["de.search.yahoo.com / referral", "1", "65"], "42": ["egerin.com / referral", "1", "0"], "43": ["faroo.com / referral", "1", "1"], "44": ["greenwichmeantime.com / referral", "1", "0"], "45": ["irodotosbc.com / referral", "1", "0"], "46": ["kon-crete.gr / referral", "1", "58"], "47": ["later-linkinbio / referral", "1", "9"], "48": ["neospiti.com / referral", "1", "0"], "49": ["newmoney / native", "1", "3"], "50": ["perplexity.ai / referral", "1", "153"], "51": ["privacywall.org / referral", "1", "629"], "52": ["search.brave.com / referral", "1", "24"], "53": ["squikoo.com / referral", "1", "56"], "54": ["youfly.com / referral", "1", "0"]}

google / cpc	34529	11
(direct) / (none)	6415	14
google / organic	3666	70
(not set)	0	29
fb / paid	330	7
bing / organic	189	77
(data not available)	47	51
m.facebook.com / referral	46	15
mapei / qr-code	46	25
zougla.gr / referral	30	39
ntp.msn.com / referral	18	134
facebook.com / referral	19	2
statics.teams.cdn.office.net / referral	14	12
l.facebook.com / referral	14	29
yahoo / organic	9	227
chatgpt.com / (not set)	10	94
mediaengine.atlassian.net / referral	9	380
l.instagram.com / referral	7	92
qwant.com / organic	7	194
youtube.com / referral	6	37
chatgpt.com / referral	4	37
duckduckgo / organic	5	315
syndicatedsearch.goog / referral	5	20
ecosia.org / organic	3	36
ig / paid	4	0
emea.search.yahoo.com / referral	3	47
instagram.com / referral	3	0
lm.facebook.com / referral	3	33
bit.ly / referral	2	34
blackle.com / referral	2	32
customization-dream-1393.lightning.force.com / referral	2	191
eortologio.net / referral	2	0
epiphanioubathandfloors.com / referral	2	12
googleads.g.doubleclick.net / referral	2	0
googleadservices.com / referral	2	0
gr.search.yahoo.com / referral	2	53
linkedin.com / referral	2	0
m.youtube.com / referral	2	0
pagead2.googlesyndication.com / referral	2	0
6psamts.eltam.org / referral	1	5
copilot.microsoft.com / referral	1	110
de.search.yahoo.com / referral	1	65
egerin.com / referral	1	0
faroo.com / referral	1	1
greenwichmeantime.com / referral	1	0
irodotosbc.com / referral	1	0
kon-crete.gr / referral	1	58
later-linkinbio / referral	1	9
neospiti.com / referral	1	0
newmoney / native	1	3
perplexity.ai / referral	1	153
privacywall.org / referral	1	629
search.brave.com / referral	1	24
squikoo.com / referral	1	56
youfly.com / referral	1	0

Google Ads (Campaign Report):

{"0": ["RDA - \u0394\u03bf\u03bc\u03b9\u03ba\u03ac \u03a5\u03bb\u03b9\u03ba\u03ac", "193030", "2646", "0.04", "0.01", "95.32"], "1": ["GDN - Remarketing Brand", "302146", "4524", "0.03", "0.01", "132.49"], "2": ["GDN - \u03a3\u03c4\u03b5\u03b3\u03b1\u03bd\u03c9\u03c4\u03b9\u03ba\u03ac", "380369", "5921", "0.03", "0.02", "186.52"], "3": ["Search - Branded", "5525", "888", "0.21", "0.15", "188.24"], "4": ["Demand Gen | \u039a\u03cc\u03bb\u03bb\u03b5\u03c2 \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "433343", "14974", "0.02", "0.03", "299.22"], "5": ["Demand Gen | \u0391\u03c1\u03bc\u03bf\u03af \u03a0\u03bb\u03b1\u03ba\u03b9\u03b4\u03af\u03c9\u03bd", "197778", "14795", "0.02", "0.07", "298.21"], "6": ["RDA - \u0395\u03c0\u03b9\u03c3\u03ba\u03b5\u03c5\u03b1\u03c3\u03c4\u03b9\u03ba\u03ac \u03a3\u03ba\u03c5\u03c1\u03bf\u03b4\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2", "493824", "6424", "0.03", "0.01", "184.23"], "7": ["DSA | MAPEI", "26821", "3044", "0.25", "0.11", "761.95"], "8": ["RDA - \u0395\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03ae \u0398\u03b5\u03c1\u03bc\u03bf\u03bc\u03cc\u03bd\u03c9\u03c3\u03b7", "460383", "6004", "0.03", "0.01", "170.55"]}

RDA - Δομικά Υλικά	193030	2646	0.04	0.01	95.32
GDN - Remarketing Brand	302146	4524	0.03	0.01	132.49
GDN - Στεγανωτικά	380369	5921	0.03	0.02	186.52
Search - Branded	5525	888	0.21	0.15	188.24
Demand Gen \| Κόλλες Πλακιδίων	433343	14974	0.02	0.03	299.22
Demand Gen \| Αρμοί Πλακιδίων	197778	14795	0.02	0.07	298.21
RDA - Επισκευαστικά Σκυροδέματος	493824	6424	0.03	0.01	184.23
DSA \| MAPEI	26821	3044	0.25	0.11	761.95
RDA - Εξωτερική Θερμομόνωση	460383	6004	0.03	0.01	170.55

Performance Summary: